Senior Brand Manager

3 weeks ago

Singapore Unilever Full time

Main Job Purpose:

The POND’S brand has recently undergone a major transformation, and this role is pivotal in ensuring the continuity, consistency, and growth of that transformation. The role involves leadership in innovation design, overseeing POND’S Horizon 3 global innovation and communication development as well as POND’S Masterbrand strategy. Additionally, this role will spearhead POND’S digital transformation by driving strategic digital, social, and PR initiatives to further elevate the brand’s presence globally.

About POND’S:

The POND’S brand has transformed the face of beauty for over a century. From inventing beauty essentials like the classic Cold Cream Cleanser to pioneering Glutaboost-C Technology that works 60x better than Vitamin C, and innovating Micellar Water with Vitamins, POND’S meets the skincare needs of women across the world. Its transformative skincare solutions are backed by the expertise of the POND’S Institute and have been trusted by women throughout history to help them be their most beautiful selves.

Global Innovation & Communication Development
  • Lead the Horizon 3 Innovations for Pond’s Globally: Spearhead the next major relaunch of POND’s, planned for 2026/2027.
  • Co-Lead Future Envisioning & Masterbrand Strategy: Develop strategies to position POND’s as a Masstige and Expert brand, specifically in the 3 o’clock space.
  • End-to-End Innovation Management: Identify business opportunities, gather consumer insights, create product propositions, and manage cross-functional teams (R&D, Supply Chain, Finance), along with external agencies, to ensure on-time and in-full (OTIF) new product launches.
  • Localization & Stakeholder Management: Tailor global project mixes to meet the competitive landscape and local market insights.
Digital, Social, & PR Leadership
  • Digital Transformation: Lead the digital-first integrated communications strategy for POND’S, focusing on social and influencer marketing, eCommerce acceleration, beauty tech, and PR.
  • Others Say Strategy: Develop and execute a robust "Others Say" strategy, influencing the brand team and markets to achieve excellence in digital and influencer marketing.
  • eCommerce Growth: Identify and execute strategic levers to accelerate POND’s eCommerce growth globally.
  • Innovative Digital Solutions: Drive the creation and implementation of digital solutions that embody the brand’s point of view.
  • Beauty Tech Leadership: Enhance POND’s beauty tech platform, working towards ambitious user acquisition targets through collaboration with retail partners, developers, and brand teams.

The roles of duties are not exhaustive and may change according to business requirements.

Key Success Measures
  • Innovation Funnel Sufficiency: Ensure a robust pipeline of innovative products.
  • Brand Health & Equity: Partner with BU key stakeholders to sustain and grow the brand’s market share.
  • 8-Quarter Rolling Plan Delivery: Execute brand and innovation strategies effectively within the agreed timelines.
  • Digital & PR Excellence: Establish best practices in digital, social, and PR, ensuring high engagement and strong results.
Key Skills
  • Innovation Management & Gatekeeping
  • Consumer Insight & Category Knowledge
  • Digital & Social Media Expertise
  • Strategic Thinking & Analytical Acumen
  • Influencing & Leadership Skills
  • People Management
  • Brand Passion & Growth Mindset
Job Requirements
  • Bachelor degree or above;
  • Minimum 8 years in marketing, with significant experience in NPD, digital marketing, and people management. Experience in the beauty/skincare industry is advantageous.
  • Proven ability to lead complex projects, drive innovation, and manage digital transformation. Strong communication, collaboration, and strategic thinking skills are essential.

This role is a unique opportunity to lead POND’S through its next phase of growth and transformation, combining cutting-edge innovation with a forward-thinking digital strategy to reinforce POND’S position as a leading global skincare brand.

To Apply

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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