Traveloka Group | Senior Associate Campaign Insights
2 days ago
Senior Associate Campaign Insights & Performance Manager page is loaded
Senior Associate Campaign Insights & Performance Manager Apply locations Singapore - Local Office posted on Posted Yesterday job requisition id R0006104
It's fun to work in a company where people truly BELIEVE in what they're doing
Job Description
Traveloka is Southeast Asia’s leading online travel platform, operating across six countries and continuously expanding. We are committed to deepening our understanding of users’ travel needs in diverse markets, enabling us to offer products and services that add genuine value to their lives. As we progress on our growth journey, we aim to serve an even broader user base with greater relevance, aligning with their unique travel preferences.
We’re looking for a strategic and data-driven Campaign Insights and Performance Specialist to join our team. This role will be instrumental in developing frameworks, monitoring, and optimizing campaign performance across the region, and ensuring our marketing efforts drive the best outcomes. You’ll oversee traffic-to-conversion performance for regional campaigns, supporting growth and profitability objectives, and take charge of defining and evolving the framework for insights, assessment, and optimization across all campaign initiatives. Initially an individual contributor, this role has the potential to evolve into a leadership position as our campaign insights and performance team expands.
If you are driven by a passion for understanding users, transforming data into actionable insights, and building a high-impact team to capture the Singapore market, this role is perfect for you Ready to make a difference? Your next opportunity is just one click away
Framework Development & Strategy
Co-develop & implement robust frameworks to assess and optimize campaign performance across overall Traveloka business.
Co-create KPIs and benchmarks that guide and measure campaign success, enabling consistent tracking of traffic, conversions, and user engagement.
Performance Analysis & Optimization:
Co-analyze campaign, user journey and engagement data to uncover trends, identify issues, and find opportunities for performance improvements.
Co-develop actionable insights from performance data, with recommendations to improve campaign effectiveness and drive higher ROI.
Work cross-functionally to determine and implement the optimal in-app content and product layout, as well as user engagement journey, to enhance traffic-to-conversion rates.
Satellite Markets PIC
Serve as the primary point of contact for satellite markets, offering guidance, support, and insights to aid in local campaign execution and optimization.
Tailor strategies and frameworks to meet the specific needs and nuances of regional markets, ensuring maximum relevance and impact.
Continuous Improvement & Best Practices
Continuously refine campaign performance monitoring processes, implement best practices, and share learning across teams.
Collect and incorporate stakeholder feedback to enhance campaign frameworks, aligning them with evolving business objectives.
Stakeholder Communication and Reporting
Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.
Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.
Requirements
At least 4 to 5 years of relevant working experience and at least 2 years in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus
Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
Proven experience leading and developing high-performing teams, with a focus on goal achievement and growth.
Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies.
Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.
Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders.
Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
About Us
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.
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