Content Creator

4 days ago


Singapore INGRID DESIGN PTE LTD Full time

About the Role
We are seeking a highly creative and detail-oriented
Content Creator / Writer
to join our team. This role blends content writing, strategy, and planning — perfect for someone who loves crafting compelling stories, staying ahead of digital trends, and producing content that resonates with diverse audiences. You’ll work on a wide range of industries including
medical aesthetics, government, and retail/shopping malls , producing content that is both engaging and strategically aligned with client goals.
Key Responsibilities
Content Planning & Strategy
Plan content calendars and posting schedules up to
3 months in advance
for client approval.
Research and develop content ideas, campaign arcs, and storytelling directions tailored to client industries.
Identify target audiences and create content strategies that match their behaviours and interests.
Ensure content themes and campaign messaging align with brand voice and objectives.
Content Creation & Writing
Write
SEO-optimised captions, copy, and campaign messaging
for social media, blogs, and digital campaigns.
Conduct
deep research
to ensure accuracy, credibility, and industry relevance.
Track and write about trending topics, hashtags, and cultural moments to maximise engagement.
Produce clear, professional, and engaging content for
Instagram, TikTok, LinkedIn, Facebook, Xiaohongshu (Little Red Book), and Google Ads.
Performance & Optimisation
Optimise content formats for each platform’s best practices.
Analyse engagement metrics and campaign results to refine content strategies.
Conduct A/B testing on headlines, captions, and creative approaches to improve performance.
What We’re Looking For
2–4 years of experience in content creation, copywriting, or digital marketing (agency experience is a plus).
Strong background in
writing for medical aesthetics, government communications, or shopping malls
is highly preferred.
Excellent writing and storytelling skills with attention to detail and tone of voice.
Familiarity with SEO principles, social media algorithms, and analytics tools (e.g., Meta Business Suite, TikTok analytics, Google Analytics).
Proactive, organised, and able to plan and manage content pipelines ahead of deadlines.
Creative thinker who can balance trending content with strategic business objectives.
Note:
Only candidates with relevant industry experience (medical aesthetics, government, or retail/shopping malls) will be considered for this role.
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