Project Specialist

1 day ago

Singapore Maker Lab Full time

Description
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
Project Specialist for a tech client's social team in APAC. You'll manage campaign execution, linking senior stakeholders with the social team. This role requires a proactive self-starter who excels in project delivery, stakeholder management, and driving innovation across owned, paid, influencer, and employee advocacy efforts.
Role:
Manage the end-to-end project delivery of social media campaigns across APAC, including timelines, budgets, and stakeholder expectations.
Act as the primary liaison between senior stakeholders and the social team, ensuring clear communication and seamless project flow from brief to delivery.
Own the creative briefing process for social content, internalise stakeholder needs, and work with the social team/external agencies to develop fit-for-social and on-brand assets.
Manage the social content editorial calendar, ensuring all activities are fit-for-market, meet local needs, and capture local nuances.
Exercise due diligence and preserve the sanctity of the client’s brand for all forms of social media delivery, be it copy, creatives, or other forms of engagement.
Maintain a proactive and strategic approach to project management, identifying areas where processes can be optimised to achieve better business outcomes.
Review and report on content performance and project learnings, proactively sharing best-in-class practices and competitive intelligence with stakeholders.
Pitch fresh, innovative ideas to drive engagement and business outcomes for the region.
Stay abreast of social media trends and platform updates to inform strategy and identify new opportunities.
You:
A degree in business, communications, or marketing and equivalent industry experience are preferred.
5+ years of experience in

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