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APAC Product Marketing Strategy and Operations

1 week ago

Singapore TikTok Full time

APAC Product Marketing Strategy and Operations
Responsibilities
TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.
Responsibilities include:
Deep collaboration with PM and PMM teams focused on Performance Brand products.
Translating the global product vision, strategy, and plans to regional and market level in partnership with market PMM teams.
Run the Global Market Wide PMM Processes for advertising products including quarterly reviews, growth plans, updates.
End to end leadership and execution, when needed for Product Strategy related projects.
Oversee the development and execution of global programs, initiatives, and sales enablement activities to increase adoption of key products and solutions.
Analyze, evaluate, and synthesize market opportunities, in-market feedback, and customer problems to influence product strategy and roadmaps.
Qualifications
Minimum Qualifications

  • 5 years of experience in product marketing, product strategy, product management, digital advertising, or relevant experience with a strong focus on performance/direct response marketing and app marketing.
  • Strong leadership skills, whether with direct team or indirectly with cross-functional teams.
  • Ability to motivate a team and drive outcomes, unblocking issues where needed.
  • Track record of influencing cross-functional teams.
  • Ability to set priorities, problem solve, and multi-task.
  • Flexible team player who thrives in a fast-paced, often ambiguous environment.
  • A commercial and data-driven mindset, with ability to use data in storytelling.
  • Excellent communication and interpersonal skills.
  • Masters degree or above.

Preferred Qualifications

  • Possess a strong knowledge of trends in the Digital Marketing & Media in Product management / Consulting experience.
  • Ability and desire to solve complex problems with data and quantitative analytical skills.
  • Experience leading a team and as a people manager.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok,
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