Senior Creative
7 days ago
Casa Concetto is seeking a Senior Creative & Content Executive to drive brand storytelling, content strategy, and visual excellence across digital and offline platforms. You will be responsible for crafting compelling content that enhances brand positioning and engages our target audience. Your creativity, attention to detail, and ability to manage multiple projects/tasks and meeting deadlines will be crucial in this role.
Key Responsibilities
Creative Strategy & Content Development
Develop high-impact creative content (visual, written, video) that strengthens brand identity and customer engagement.
Conceptualize and execute premium-quality graphic and video assets for social media, website, email, print, packaging, and advertisements.
Ensure all content aligns with brand guidelines and marketing objectives, optimizing assets for engagement and conversions.
Oversee content production workflows, from ideation to final execution.
Brand Leadership & Campaign Execution
Maintain and evolve brand consistency across all creative outputs.
Support marketing campaigns, product launches, and digital ads with compelling creative strategies.
Optimize content for e-commerce growth, including product pages and landing pages.
Collaboration & Leadership
Work cross-functionally with Sales, Product, and Operations teams to develop creative solutions.
Lead and mentor junior team members or freelancers whenever necessary.
Performance Optimization & Market Trends
Analyze content performance (CTR, engagement, conversions) and refine creative strategies based on insights.
Stay ahead of design trends, digital storytelling techniques, and AI-driven content innovations.
Project & Workflow Management
Manage multiple creative projects efficiently, ensuring high-quality and timely delivery.
Implement streamlined workflows for effective content production and cross-team collaboration.
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