Creative Strategist

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Creative Strategist
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About The Company
With a growing presence in Southeast Asia and Asia, this performance marketing consultancy partners with various ambitious brands to drive significant results. They leverage cutting-edge paid media techniques and a strategic approach to help clients achieve their business objectives in competitive digital landscapes. As part of their growth strategy, they are looking to hire a Creative Strategist.
About The Job
This is an exciting opportunity for an individual with a strong creative foundation and a keen appreciation for data-driven decision-making. You will be at the forefront of bridging the gap between compelling creative concepts and tangible performance marketing and branding outcomes.
In This Role, You Will
Serve as a creative consultant for key clients, providing expert guidance on enhancing and implementing their creative assets.
Conduct thorough audits of client brands, messaging, and existing creatives to identify areas for improvement.
Dive deep into campaign performance data to uncover valuable insights that inform creative strategy.
Apply proven creative and storytelling frameworks to develop high-impact concepts aligned with client objectives.
Leverage campaign performance data to devise innovative and effective creative approaches.
Champion the integration of brand building principles within performance marketing initiatives.
Develop clear and concise creative briefs to guide design and content teams.
Review creative outputs to ensure they meet strategic objectives outlined in the briefs.
Collaborate with performance marketing managers to report on creative performance, providing actionable insights and recommendations for optimization.
Document and synthesize ad performance data and insights to establish and refine creative best practices.
Implement test-and-learn strategies across client campaigns to continuously improve creative effectiveness.
Explore and integrate emerging technologies, including generative AI, to enhance creative strategy workflows and boost productivity.
Stay abreast of the latest industry trends in branding, creative development, and storytelling.
Skills And Experience Required
Bachelor's Degree from a recognised institution is highly preferred.
A minimum of 5 years of experience in a creative field such as design or copywriting (preferable), with at least 2 years of demonstrated success in developing and executing creative strategies.
A genuine passion for the intersection of creative storytelling and performance marketing.
Creative experience in an agency, with additional experience in performance marketing is a huge added advantage.
Exceptional client communication skills, with the ability to confidently present creative strategies, explain data-driven insights, and effectively guide stakeholders.
A strong ability to translate creative insights into strategic initiatives that contribute to both brand building and business growth.
A solid understanding of key branding metrics.
Experience in crafting brand positioning and messaging frameworks for digitally-native brands.
Familiarity with media planning, buying, and reporting within platforms like Google Ads and social media advertising.
Experience using project management software.
Outstanding written, verbal, and presentation skills that clearly and persuasively communicate your ideas.
A proactive and collaborative spirit, ready to engage with diverse stakeholders.
If you are a data-savvy creative strategist looking for an exciting opportunity to shape the future of performance marketing, this would be a great opportunity for you.
To apply online please use the 'apply' function (EA: 94C3609/ R
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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