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1 week ago
Job Title: Marketing Executive \
The role of a marketing executive involves driving brand awareness and sales through strategic campaigns, social media management, and e-commerce store optimization.
Responsibilities include:
\\(1) Developing and executing monthly and annual brand campaigns to build brand awareness and drive sales (online and offline). \\(2) Planning and implementing seasonal launches, promotional activities, and festive campaigns. \\(3) Creating marketing calendars, managing campaign timelines, and ensuring smooth execution. \\(4) Collaborating with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated. \\(5) Ensuring brand identity, tone, and visual consistency across all touchpoints.Additionally, the marketing executive will be responsible for:
\\(1) Managing and updating the Shopify online store, including product uploads, banners, visuals, and copywriting. \\(2) Coordinating and executing E-commerce campaigns, product launches, and seasonal promotions. \\(3) Monitoring key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc.Requirements for the position include:
\\(1) Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands. \\(2) Good working knowledge of E-commerce (Shopify), digital marketing, and social media management. \\(3) Proficiency in Microsoft Office (Word, Excel, PowerPoint). \\(4) Skilled in Adobe Photoshop, InDesign, Illustrator, and/or Canva.-
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