Business Development Manager

Job Overview As the Business Development Manager (Store Expansion) for Miniso Singapore, you will lead the end-to-end store expansion process to drive network growth, enhance market penetration, and align with the brand’s goal of becoming a top lifestyle retail destination in Singapore. You will analyze local (business districts), negotiate with landlords/property partners, and collaborate cross-functionally to ensure timely, cost-effective store openings—while competing effectively against key rivals in high-potential locations. Key Responsibilities Market & Site Research Conduct data-driven analysis of Singapore’s retail landscape: identify high-traffic areas by evaluating footfall, demographic profiles (young consumers, tourists), rental costs, and competitor store density. Track industry trends (e.g., experiential retail, pop-up store demand) and regulatory requirements (commercial leasing laws, business license applications) to mitigate risks in site selection. Site Acquisition & Negotiation Source potential store locations via direct outreach to landlords, property agents, and mall management; build and maintain long-term partnerships with key real estate stakeholders. Lead lease negotiations (rental terms, lease duration, fit-out allowances, and renewal clauses) to secure favourable terms that balance cost-efficiency and strategic value. Expansion Project Management Develop detailed store opening timelines (from site confirmation to grand opening) and coordinate with internal teams (store operations, visual merchandising, finance, and logistics) to ensure on-schedule delivery. Oversee pre-opening tasks: finalize store layout plans (aligning with Miniso’s brand standards), manage fit-out vendors, and support license/permits applications (e.g., SFA, BCA approvals). Performance Tracking & Strategy Optimization Monitor post-opening store performance (sales, footfall, ROI) and conduct post-launch reviews to refine site selection criteria (e.g., adjusting focus between tourist vs. local consumer hubs). Update the annual store expansion roadmap based on market feedback, budget constraints, and competitive pressures. Cross-Team Collaboration Work with the marketing team to align pre-opening promotions (e.g., local influencer campaigns, grand opening discounts) with site-specific target audiences. Liaise with the finance team to manage expansion budgets, track capital expenditures (Capex), and ensure compliance with cost controls. Requirements & Qualifications Education & Experience Bachelor’s degree in Business Administration, Real Estate, Marketing, or a related field. 3-5 years of proven experience in retail store expansion, commercial real estate, or business development—preferably in the Singapore market and within the lifestyle/consumer goods industry. Familiarity with Miniso’s brand positioning (affordable, design-driven lifestyle products) or experience competing against its key rivals (e.g., Daiso, The Green Party) is a strong plus. Core Competencies Strong analytical skills: Ability to interpret data (footfall reports, rental market trends) and make data-backed site selection decisions. Excellent negotiation & communication skills: Confident in engaging with landlords/agents and influencing cross-functional teams. Project management expertise: Ability to prioritize multiple tasks, manage deadlines, and solve problems proactively (e.g., delays in fit-outs). Local market knowledge: Deep understanding of Singapore’s retail geography (e.g., emerging malls, HDB town center dynamics) and leasing regulations. Language & Tools Fluent in English (written & spoken) for business negotiations; proficiency in Mandarin is an advantage (to collaborate with Miniso’s China headquarters). Proficient in Microsoft Excel (data analysis), CRM tools (e.g., Salesforce), and mapping software (e.g., Google Maps Business View) for site research. What We Offer Competitive basic salary + performance-based bonus Clear career progression: Opportunity to lead regional expansion initiatives. Comprehensive benefits: Medical insurance, annual leave, staff discount (Miniso products), and annual team-building events. Training support: Access to global Miniso training programs (retail operations, negotiation skills) to enhance professional development. #J-18808-Ljbffr