Channel Development Manager

2 weeks ago

Singapore Singtel Full time

Join to apply for the
Channel Development Manager
role at
Singtel
An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights.
Make an Impact by
Partner Enablement & Growth
Channel Performance Management
Strategic Planning & Market Intelligence
Cross-Functional Collaboration
Key Responsibilities:
Partner Recruitment & Onboarding
Identify high-potential partners in target verticals (e.g., cybersecurity, finance, healthcare)
Develop and execute recruitment campaigns (events, digital outreach, referrals)
Lead contractual negotiations, setting mutually agreed targets and program terms
Manage the end-to-end onboarding process: training, certification, and go-to-market planning
Design and deliver sales and technical training (playbooks, workshops, e-learning modules)
Implement incentive programs (rebates, MDF/co-op funds, tiered pricing) to accelerate partner performance
Conduct quarterly business reviews (QBRs) to assess pipeline, deal registration, and revenue attainment
Collaborate with Marketing to produce co-branded campaigns, events, and lead-gen initiatives
Monitor partner KPIs: revenue attainment vs. target, deal registration conversion, pipeline velocity
Track partner certification status and product adoption rates
Identify underperforming partners; develop corrective action plans or graduation paths
Maintain accurate partner data in CRM (sales forecasts, contact info, product mix)
Map and analyze competitive landscape, pricing trends, and emerging customer needs
Define quarterly/annual channel growth targets and go-to-market strategies
Partner with Product Management to ensure roadmap alignment and feedback loops
Advise on regional/vertical expansion, recommending new partner archetypes or programs
Work closely with Sales Operations to streamline processes (deal registration, lead distribution)
Coordinate with Marketing and Operations to ensure smooth hand-offs and strong renewal rates
Engage Finance on partner incentive forecasting and budget utilization
Partner with Legal for contract templates, compliance, and IP protection
Skills For Success
Bachelor’s degree in Business, Marketing, or related field
5+ years in channel or partner sales, preferably in telecom/technology
Proven track record of recruiting and growing high-performing indirect networks
Excellent communication, negotiation, and presentation skills
Willingness to travel up to 30% for partner visits, events, and industry tradeshow
Strong Office Skills (Powerpoint, excel)
Basic understanding of Tableau or other dashboard or reporting tools
Analytical mindset with experience using CRM and PRM platforms (Salesforce, PartnerPortal)
Strategic Thinking & Planning
Relationship Building & Influence
Results-Orientation & Accountability
Cross-Functional Leadership
Adaptability & Problem-Solving
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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