App Performance Marketing Manager

Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
We are seeking a dynamic and results-oriented
App Performance Marketing Manager
to drive strategic user acquisition and conversion campaigns for mobile apps across Southeast Asia. The ideal candidate will bring a proven track record of running high-scale campaigns across
Search, Social, and Programmatic platforms , with advanced knowledge of
AppsFlyer(MMP)
and mobile attribution methodologies.
This role requires deep experience in
data-led growth , platform fluency, and the ability to scale app revenue efficiently across diverse regional markets.
Key Responsibilities:
Plan and execute
full-funnel app user acquisition campaigns
across Meta, Google UAC, Apple Search Ads, TikTok, and DV360, optimized for installs, purchases, and ROAS.
Own the integration, configuration, and day-to-day operation of
AppsFlyer
as the core MMP – including attribution setup, partner integrations, cohort analysis, and data validation.
Optimize app funnel metrics such as
install-to-signup, CAC, LTV, retention, and purchase conversion
through actionable insights and audience segmentation.
Develop and manage regional paid media budgets, allocating resources to maximize efficiency and scale in markets like Singapore, Indonesia, Malaysia, Vietnam, and Thailand.
Collaborate with analytics, creative, CRM, and product teams to align app campaign strategies with lifecycle and remarketing objectives.
Lead A/B testing and creative experimentation to improve click-through and conversion rates across creative formats (video, static, carousel, HTML5).
Monitor campaign performance in
GA4, Firebase, MMP , and
CRM tools , translating data into strategic decisions.
Deliver weekly, monthly, and quarterly reporting, including recommendations for performance acceleration and growth roadmap alignment.
Qualifications
4–6 years of hands-on experience in
mobile app performance marketing , ideally with a focus on Southeast Asia.
Proven track record managing high-budget app campaigns and achieving measurable KPIs like ROAS, CAC, and retention.
Deep expertise in
AppsFlyer , including cohort reporting, deep linking, SKAN 4.0 (if applicable), and fraud protection.
Fluency with major ad platforms:
Google Ads (UAC), Meta Ads, Apple Search Ads, DV360 , and emerging channels.
Proficiency with
analytics platforms
like
GA4, Firebase , and
CRM integrations .
Strong understanding of ASO, remarketing strategies, and in-app event optimization.
Ability to thrive in fast-paced, cross-functional environments and effectively prioritize initiatives based on impact.
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