Social Marketing

About Soleil Collective:
Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise.
We have completed two acquisitions to date: Loving Tan and Coco & Eve.
Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia's famed Gold Coast, the professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike.
Coco & Eve's story starts in Bali, among the island's volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated the best tropical Balinese ingredients.
We are actively searching for additional brands that are a strong fit with our portfolio and vision with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.
About Coco & Eve
Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.
In 2023, we have a product launch pipeline with 20 product launches across 8 key moments plus we are launching the brand instore with top global retailers. It will be the biggest year for Coco & Eve in the brand's history.
The Social Marketing & Content Manager will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers for Coco & Eve. The role will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth. You will live and breathe all things beauty and social marketing obsessing over all trends; have a strong eye for detail when shooting and editing content; and adopt limitless creativity in your strategic ideation
SOCIAL PLANING & EXECTION:
Lead the execution of the the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results focused content & impactful content creation that delivers results
Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high impact content & views
Oversee the creative ideation and implementation of the brand's content calendars & shoot schedule, delivering fun, original and KPI focused content with high engagement
Manage and achieve the execution of the brand's KPI's for each social channel platform, delivering increased brand growth, reach and engagements
Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand's own channels
Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals
REPORTING & ANALYTICS:
Strong analytical skills with the ability to interpret data to define ROI is a must have
Oversee the organization and execution of weekly & monthly campaign reporting
Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
Experience using Dash Hudson, or other social marketing reporting tools advantageous
Analyse brand competitor data & content ideas and/or angles to define content strategy
TEAM MANAGEMENT:
Management of x1 direct report based in Singapore and x1 co-shared line report based in the USA
Oversee the execution of the team's individual and shared KPIs
Management of team's responsibilities and content execution across brand categories
Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams
REQUIREMENTS / QUALIFICATIONS:
Bachelor's degree in marketing, communications or digital marketing preferred
Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
Experienced in managing culturally diverse, regionally distributed team
Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must
Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution
Experience working in beauty, FMCG or social marketing for retailer preferred
Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners
Must be comfortable filming and featuring in content for brand content
Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for the purpose of filming content for the brand
Must be comfortable travelling, filming and creating content on location
Strong leadership to drive positive and strategic impact
Proficient with editing software like Adobe Photoshop and CapCut
Understanding of legal and copyright regulations within social marketing
Role based in Singapore head office
Hybrid working office / home - 3 days / 2 days
Must be comfortable working flexible hours due to social marketing requirements
Hybrid working arrangement
Health insurance
Flexi benefits
#J-18808-Ljbffr