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Digital marketing cum e-commerce manager
1 week ago
As part of the company's expansion plan, this is a newly created position to create our product and company online presence. This role is part of the Marketing team and will report to the Marketing Manager.
We are seeking a highly motivated and experienced Digital Marketing cum E-Commerce Manager to oversee our online sales and digital marketing efforts. The ideal candidate will be responsible for driving e-commerce growth, managing digital marketing campaigns, and optimizing the online customer experience. This role requires a strategic thinker with strong technical skills, creativity, and a passion for delivering results.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Manage SEO/SEM campaigns to improve search engine rankings and visibility.
Plan and execute social media campaigns across platforms like Facebook, Instagram, Linked In, and Tik Tok.
Oversee email marketing campaigns, including segmentation, automation, and performance tracking.
Monitor and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
Manage and optimize the company's e-commerce platform (Shopify, etc.).
Ensure product listings are accurate, compelling, and optimized for search.
Manage inventory levels and coordinate with supply chain teams to ensure timely order fulfillment.
Analyze sales data and customer behavior to identify opportunities for growth.
Implement strategies to improve the online shopping experience, including site navigation, checkout process, and mobile optimization.
Track and analyze key performance metrics (conversion rates, CAC, LTV, ROI) using tools like Google Analytics and CRM software.
Prepare regular reports on campaign performance, sales trends, and customer insights.
Use data-driven insights to refine strategies and improve results.
Develop strategies to enhance customer satisfaction and retention.
Monitor customer feedback and reviews to identify areas for improvement.
Implement personalized marketing strategies to improve customer engagement.
Job Requirements:
At least 10 years of experience in digital marketing and e-commerce.
Familiar with e-commerce and digital platforms marketplace.
Degree in Business, E-commerce, Media, or relevant field.
Pleasant, with good verbal and written communication skills.
Team player with a can-do attitude.
Proven track record of managing successful online campaigns and driving e-commerce growth.
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