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Senior Specialist

2 weeks ago

Singapore FairPrice Group Full time

Senior Specialist (Customer Relationship Management)
Get AI-powered advice on this job and more exclusive features.
Adopt a customer-first mindset, chart out the different areas of the customer journey, and develop campaign flows to nudge users from one touchpoint to the next
Conceptualise content ideas and work closely with creative and Martech teams to actualise them into automated customer journeys and campaigns on Salesforce Marketing Cloud
Take ownership to plan, setup, and launch daily campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SMS channels)
Understand commercial business objectives and work with data teams to conduct actionable analyses to uncover opportunities and gaps in the user lifecycle, and identify new areas to grow the Lifecycle campaign portfolio
Track, measure, and report on the performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. campaign triggers, subject lines, sales copy, send timing and frequency)
Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications
Requirements
Strong willingness to learn and grow independently
Strong interest in being at the forefront of e-commerce, marketing, and technology
Diligent in execution and able to think critically
Able to handle data and relate them to qualitative aspects of work
Proficiency in HTML, Excel, SQL is a plus
Prior experience in ecommerce is a plus
Prior experience in Marketing Cloud platforms (i.e. salesforce, oracle) is a plus
Other
Work location: FairPrice Hub (next to Joo Koon MRT station)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Customer Service, Marketing, and Analyst
Industries: Retail
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