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Strategic Marketing Leader

2 weeks ago

Singapore beBeeStrategic Full time

We are seeking an experienced strategic marketing leader to drive student enrollment through integrated digital marketing campaigns, market-specific engagement initiatives, and data-informed performance analysis.

Job Description

  • Digital & AI-driven Performance Marketing
    • Develop and execute end-to-end digital campaigns across platforms to generate quality leads.
    • Oversee media agencies, campaign budgets, KPIs, and performance reporting.
    • E nsure consistent and compelling messaging across all channels that effectively communicates each programme's unique value proposition.
  • Martech & Lead Management
    • Utilize marketing automation tools to oversee the lead lifecycle.
    • Partner with the admissions team to enhance lead nurturing, scoring, and conversion workflows.
    • Maintain and enhance lead databases with a focus on data accuracy, segmentation, and GDPR compliance.
    • Develop real-time dashboards to monitor campaign and funnel performance.
  • In-Market Messaging & Activation
    • Customize and localize messaging for target markets.
    • Plan and implement in-market initiatives such as virtual events, strategic partnerships, content collaborations, and alumni showcases.
    • Work closely with regional partners to ensure alignment and cultural relevance in execution.
  • Strategic Planning & Stakeholder Engagement
    • Develop annual and quarterly marketing plans aligned with the goals of the programme office.
    • Provide performance insights and market intelligence to senior leadership.
    • Collaborate with programme directors, faculty, admissions teams, and external vendors to ensure cohesive and effective marketing execution.
  • Team Leadership
    • Lead and mentor a marketing team to deliver results across key marketing functions.
    • Set clear goals and expectations, provide regular feedback, and support professional development and upskilling.

Required Skills and Qualifications

  • A bachelor's degree in Marketing, Business, Communications, or a related discipline
  • At least 7 years of relevant experience in higher education marketing, digital marketing, or B2C lead generation
  • Demonstrated success in planning and executing digital campaigns across diverse markets with measurable impact
  • Proficient in using marketing automation platforms and CRM systems to drive campaign performance and lead management
  • Strong communication skills with the ability to engage and influence a wide range of internal and external stakeholders
  • Experience in regional or international marketing contexts is a plus
  • Bilingual proficiency in English and Chinese, with the ability to understand marketing content and channels targeting Chinese-speaking audiences
  • Willing and able to travel overseas for business purposes as required

Benefits

The incumbent will play a key role in shaping and executing the marketing strategy for the MSc Programmes Office. This position focuses on driving student enrollment through integrated digital marketing campaigns, market-specific engagement initiatives, and data-informed performance analysis.

The ideal candidate will bring a strategic mindset and strong execution capabilities in digital performance marketing, marketing technology (MarTech), and lead lifecycle management.

This role offers a challenging and rewarding opportunity to contribute to the success of the programme office and make a meaningful impact on student enrollment.

The successful candidate will have the opportunity to work with a talented team of professionals who are passionate about building a positive environment to grow and groom future business leaders.

The programme office values diversity, equity, and inclusion and is committed to creating a workplace culture that is welcoming and inclusive of all employees.

Others

The appointment job grade will commensurate with the selected candidate's experience.