Strategic Marketing Leader

2 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000

**Job Title:** Strategic Marketing Leader

Description

We are seeking a highly skilled and experienced Strategic Marketing Leader to drive our brand's growth and success. As a key member of our team, you will be responsible for developing and implementing strategic plans to boost brand visibility, recognition, and engagement across trade shows and broader brand-building efforts.

Responsibilities
  1. Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement
  2. Collaborate closely with cross-functional teams to conceptualize, plan, and execute impactful events aligned with the brand's vision and objectives
  3. Partner with the sales team to gain insights into market trends, customer needs, and channel strategies, translating them into actionable trade marketing plans
  4. Drive public relations strategies for new product launches or brand initiatives, measuring outcomes through post-launch evaluations
  5. Build strong media relations to secure earned coverage; manage press communications and foster relationships with journalists, bloggers, and influencers
  6. Create compelling content for digital platforms, including social media, blogs, and newsletters, ensuring alignment with brand voice
  7. Represent the brand in media interviews and act as spokesperson when required, addressing potential PR issues with agility
  8. Lead the development of CRM and loyalty programs to improve customer retention and engagement, leveraging data insights for personalized strategies
  9. Design and distribute point-of-sale materials and promotional items to strengthen product visibility and stimulate consumer interest
  10. Execute digital marketing campaigns and form partnerships to generate leads, especially for hair services and trade-related events
  11. Enhance promotional efforts to attract more footfall and elevate the customer experience
Required Skills and Qualifications

To succeed in this role, you should have:

  • Proven experience in marketing leadership, preferably in a similar industry
  • Strong analytical and problem-solving skills, with the ability to analyze complex data and develop actionable insights
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders and partners
  • Ability to think strategically and creatively, with a focus on driving business results
  • Experience with marketing automation tools and software, such as CRM systems and email marketing platforms
Benefits

We offer a competitive salary and benefits package, including:

  • A generous bonus structure based on individual and team performance
  • A comprehensive health insurance plan, including medical, dental, and vision coverage
  • A 401(k) retirement savings plan, with company match
  • A flexible work-from-home policy, with regular check-ins and feedback
Others

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our brand. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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