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Global Product Marketing Manager, Messaging Ads
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Global Product Marketing Manager, Messaging Ads (Content & Services)Get AI-powered advice on this job and more exclusive features. We are seeking a talented Global Product Marketing Manager to bring the vision of TikTok's Global Lead Ads (Messaging Ads) to life. The ideal candidate possesses a deep understanding of market trends, the competitive landscape, and a proven ability to positively influence product development and cross-functional collaboration. The candidate should thrive in ambiguity, exhibit strong product acumen, and have experience in multicultural, dynamic environments. This is a full-time position based in Singapore. Responsibilities Develop the go-to-market strategy (0-1) for TikTok Lead Ads solutions and ensure flawless operational execution Collaborate with cross-functional teams for the successful delivery of strategic business/product initiatives, particularly with our Product and Partnerships teams Partner with downstream teams to understand user pain points, form business requirements, and prioritize solutions Act as a product advocate to align adjacent product teams with shared goals Formulate and execute product tests with clear methodologies and exit goals Effectively communicate the value proposition of new products to stakeholders and manage cross-functional work streams Craft and deliver effective collateral and packages to the market Qualifications Minimum Qualifications BA/BS degree or above 3+ years of product marketing or product management experience with digital ad products, or 5+ years in digital advertising or business messaging Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing Ability to build compelling narratives and simplify marketing messaging for different audiences Fast learner with a good sense of judgment and original thinking Commercial mindset with experience building business cases from market research and analysis Excellent communication, organizational, and analytical skills. Ability to motivate teams and drive outcomes, unblocking issues where needed. Preferred Qualifications Strong knowledge of APAC and LATAM market nuances and advertising trends is a plus Experience with business messaging, signals or APIs is a plus About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. Our global, diverse teams make that possible. We strive to do great things with great people, leading with curiosity, humility, and a desire to make impact in a rapidly growing tech company. We embrace challenges and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people across the globe, and so does our workplace. We are committed to celebrating diverse voices and creating an environment that reflects the communities we reach. Job Details Senior and employment type sections: Not Applicable; Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
