Head, digital

4 days ago

Singapore World Wide Fund For Nature Full time

Building a future in which people live in harmony with naturePosition title: Head, Digital & Growth Marketing
Reports to: Director of Growth and Partnerships
Direct Reports: Digital Marketing & Acquisition Manager, Retention & Volunteer Manager, Leads of Tele Marketing and Membership Services
As the Head, Digital & Growth Marketing you’ll have the unique opportunity to lead our efforts in cultivating meaningful relationships with individual donors, ensuring their continued support for our vital conservation work. You’ll be at the forefront of developing and executing innovative fundraising strategies that not only drive financial growth but also strengthen our community of dedicated supporters and volunteers.
You will play a pivotal role in the marketing, communications, and fundraising leadership team, ensuring the WWF-Singapore conservation and organizational strategies are implemented across all our supporter communications, with the goal of optimizing support and income across multiple channels (online and offline).
You will be a highly effective senior professional with a proven track record of developing people and programmes. Capable in mobilising, inspiring and developing a high level of personal performance, across multiple disciplines to drive successful income generation campaigns.
Your main duties will be:
Increase and diversify revenue streams: Develop strategies to convert existing contacts into financial supporters, reducing cost per lead and enhancing conversion rates. Responsible for managing the budget and delivering results.
Create a meaningful 360-degree donor/supporter experience: Categorize supporters and volunteers for tailored engagement, leading to increased loyalty and revenue opportunities.
Adopt a unified digital marketing and social media strategy to enhance the efficiency of our channels and boost ROI.
Guide the Database, Operations and Transformation team to provide additional support to the entire organization.
Optimize and standardize all reporting needs linked to fundraising according to the set objectives and needs of individual units in the organization.
Develop and implement a comprehensive & cross-functional donor acquisition, retention, care, and growth strategy.
Work with the team to build program strategies to deliver on ROI, gross and net income targets.
Use donor insights to drive strategic planning, including the development of annuity streams, repeat giving and increased frequency of giving.
Maintain a rolling strategy that ensures short, medium and long-term goals are met.
Provide strategic input to the overall fundraising strategy in line with the Conservation & Organizational strategies.
Contribute to a rolling communications calendar, identifying all internal and external communications and activities.
Optimize and ensure smooth flow of processes like charging, donor engagement journey, etc.
Analyze data to help guide decision-making for improved customer service, retention, etc.
Provide insights from a retention perspective to the acquisition teams.
Oversee compliance to and ensure best practice on PCI, PDPA.
Monitor activities and processes for potential risk with all relevant policies and procedures.
Drive innovation and improve fundraising processes, policies, reporting and evaluation.
Deliver a Mid Value donor programme, aligning with Philanthropy and Corporate engagement teams.
Inspire and empower the team, ensuring key accountability and responsibility to deliver the annual business plan.
Manage customer service/donor retention to ensure we are meeting target SLAs.
Work with colleagues in the fundraising & communications team to ensure best practice fundraising and communications are in place.
Required Qualifications
Deep commitment to the environmental sustainability of our planet
Bachelor’s Degree, Post Graduate/Professional qualifications, Business Studies, Digital Marketing or equivalent experience
Ability to demonstrate practical application of digital marketing expertise to raise funds and retain our supporters
At least 8-10 years of working experience in the related field, ideally with charities with individual fundraising of over $2million
Good command over English, with a flair for content and loyalty strategy
Strong attention to details and good interpersonal and vendor management skills
Experience in fundraising or charity projects is essential
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.#J-18808-Ljbffr

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