Head of Digital Marketing

3 weeks ago

Singapore VK TRANSFORMATION PTE. LTD. Full time
About the Role

As the Head of Digital Marketing at VK TRANSFORMATION PTE. LTD., you will play a pivotal role in driving our digital marketing efforts and leading a team of SEO and performance marketing specialists. Your primary responsibility will be to develop and execute comprehensive performance marketing and SEO strategies for our clients to meet their growth objectives.

Key Responsibilities

Strategic Leadership:
  • Develop and implement performance marketing and SEO strategies for clients to meet their growth objectives.
  • Lead the planning, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels, aligning to clients' expectations, business goals, campaign objectives, and budgets.

Strategic Performance Marketing:
  • Oversee the planning, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels.
  • Develop full-funnel marketing strategies to acquire new leads, drive conversions, and improve customer lifetime value.
  • Manage budgets, monitor KPIs, and report on campaign effectiveness, optimizing for the highest ROI.
  • Leverage data and analytics to provide actionable insights for campaign adjustments and overall strategy refinement.

Team Leadership & Development:
  • Lead, mentor, and develop a team of SEO and performance marketing specialists, fostering a culture of continuous improvement and innovation.
  • Stay updated on industry trends, algorithm updates, and new tools/technologies, and apply them to campaigns and strategies.
  • Collaborate with other teams, including creative, analytics, and client services, to deliver cohesive marketing strategies.

Client Management & Reporting:
  • Serve as the main point of contact for clients regarding SEO and performance marketing initiatives, offering insight and strategic recommendations.
  • Cultivate and nurture strong relationships with clients, addressing their concerns and showcasing a proactive approach to problem-solving that instills faith in the agency and builds trust.
  • Work with the team to prepare and present detailed performance reports, highlighting progress, outcomes, and optimizations for ongoing success.
  • Ensure timely delivery of projects and campaigns, meeting client expectations and business goals.

Requirements
  • Possesses a relevant Bachelor's degree in Business Analytics, Business, Marketing, Math, or Economics, or any other relevant discipline.
  • Possesses at least 3 years of digital performance marketing experience.
  • Deep knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Advertising), analytics tools (e.g., Google Analytics, SEMrush), and SEO best practices.
  • Exceptional analytical skills, with the ability to translate complex data into actionable insights and strategies.
  • Strong leadership and team management skills, with a track record of developing talent.
  • Excellent communication and collaboration abilities, with experience in managing client and stakeholder relationships.
  • Creative and strategic thinker, with a passion for delivering measurable results.
  • Proficient in Microsoft Office (particularly Word, PowerPoint, and Excel).
  • Highly committed, 'hands-on' approach, proactive, can-do attitude, and team player.
  • Able to work independently, efficiently, fast, responsible, trustworthy, and able to follow through well to meet timelines.
  • Comfortable in a fast-paced entrepreneurial environment, with a genuine interest in making a difference.

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