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Marketing Specialist

2 weeks ago

Singapore Shopee Full time

**Marketing Specialist (Offline) - SeaMoney Credit****Experienced (Individual Contributor)**Location Singapore
Department Marketing
SeaMoney is a part of Sea Group, a leading global consumer internet company. SeaMoney’s mission is to better the lives of individuals and businesses in our region with financial services through technology. SeaMoney’s offerings include mobile wallet services, payment processing, credit offerings, and related digital financial services and products. These are available in seven markets across Southeast Asia and Taiwan under various brands, including ShopeePay, SPayLater, and other brands.**Job Description:*** Develop and execute offline branding strategies, including events, sponsorships, and activations, to increase brand visibility in key markets. * Plan and manage in-person marketing campaigns such as pop-up events, roadshows, and corporate events that align with the company's brand values. * Collaborate with creative teams to design engaging offline materials (brochures, banners, displays) that are cohesive with online campaigns. * Identify opportunities for partnerships with relevant businesses and organizations to strengthen offline branding efforts. * Work with the product, business development, and customer service teams to ensure cohesive branding across all customer touchpoints. * Work closely with the online marketing team to integrate offline marketing efforts, ensuring a holistic approach to campaigns. * Stay up-to-date on market trends and competitor activities, especially within the fintech space. **Requirements:*** 1-3 years of work experience. Bachelor's degree in Marketing, Business, or a related field. * Past experience in offline marketing, branding, or a similar role, ideally within the fintech, financial services, or technology sectors. * Proven experience in managing offline campaigns and events, with a strong understanding of branding principles. * Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages. * Ability to work cross-functionally with multiple teams and manage external partnerships. * Creative and analytical mindset, with the ability to interpret data and make informed decision.
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