Search Engine Optimization Specialist

1 week ago

Singapore PULSE DIGITAL PTE. LTD. Full time

We are seeking a talented SEO & SEM Specialist . This is not a generic marketing role; we need a specialist with a strong focus on Off-Page SEO strategies to build our domain authority, coupled with the technical expertise to manage profitable Google Ads campaigns . You will also utilize your copywriting skills to craft high-converting ad copy and persuasive outreach emails for link-building campaigns. You will be working for a marketing agency managing multiple SEO clients. Key Responsibilities 1. Off-Page SEO & Link Building (Primary Focus)Develop and execute a robust off-page SEO strategy to increase Domain Authority (DA) and organic rankings. Conduct high-quality link prospecting and vetting to ensure backlink quality. Manage outreach campaigns for guest posting, digital PR, and broken link building. Analyze competitor backlink profiles to identify gaps and opportunities. Monitor and disavow toxic backlinks to maintain site health. 2. Google Ads Management (SEM)Manage end-to-end Google Ads campaigns (Search, Display, and Retargeting). Conduct deep keyword research to identify high-intent, cost-effective search terms. Manage bidding strategies and budgets to maximize ROAS (Return on Ad Spend). Continuously A/B test campaign settings, audiences, and landing pages. 3. Copywriting & Content Write compelling, high-converting text for Google Ads (headlines and descriptions). Craft persuasive, personalized outreach emails for off-page SEO efforts. Collaborate on landing page copy to ensure message consistency and improve Quality Score. 4. Analytics & Reporting Track and report on key metrics using Google Analytics (GA4), Google Search Console, and SEO tools (e.g., Ahrefs, Semrush). Provide actionable insights based on data to pivot strategies as needed. Requirements Experience: 2 years of proven experience in SEO and SEM/PPC management. Off-Page Expertise: Strong portfolio or case studies demonstrating successful link-building campaigns and authority growth. Google Ads Proficiency: Certified in Google Ads or demonstrable experience managing monthly budgets Copywriting Chops: Excellent command of written English with the ability to write persuasive ad copy and professional outreach emails. Tool Stack: Proficiency with SEO tools (Ahrefs, Semrush, Moz, or Majestic) and Google Marketing Platform (GA4, GTM). Analytical Mindset: Ability to interpret data and translate it into actionable marketing decisions. #J-18808-Ljbffr

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