International Marketing and Business Development

As a of International Marketing and Business Development Manager, you will play a crucial role in promoting
food products, increasing brand awareness, driving revenue growth, managing client relationships, developing
distribution strategies, and expanding SJ Low Bros' market presence. Your role requires a strategic approach
to both sales and business expansion, ensuring sustainable growth and competitiveness in the food industry.
Below is a breakdown of your key duties:
A) Sales & Marketing Responsibilities:
 Develop and implement sales & marketing strategies to achieve business objectives and revenue goals.
 Identify and pursue new sales opportunities in supermarkets, retail stores, food service providers, and
wholesale markets locally and regionally.
 Build and maintain strong relationships with key clients, distributors, and retail partners to drive longterm
business growth.
 Negotiate pricing, contracts, and promotional deals with buyers and key stakeholders.
 Handle customer inquiries, concerns, and complaints promptly to ensure customer satisfaction and
retention.
 Conduct in-depth market research to understand industry trends, competitor activities, pricing strategies,
and customer preferences.
 Monitor and analyze sales & marketing performance, making data-driven adjustments to improve
effectiveness.
 Establish and enhance SJ Low Bros' brand identity through consistent messaging, packaging, and
positioning in the market.
 Lead the planning, execution, and optimization of marketing campaigns across multiple channels,
including digital marketing, social media, email marketing, and events.
 Develop and manage marketing budgets, ensuring cost-effective use of resources while maximizing ROI.
 Organize and attend trade shows, conferences, and industry events to represent the brand, generate
leads, and expand market reach.
 Plan and execute in-store promotions, product sampling, and merchandising activities to increase brand
visibility and consumer engagement.
 Provide training to sales staff on marketing strategies, sales techniques, product knowledge, and
customer engagement best practices.
 Prepare detailed sales reports, forecasts, and performance analyses for senior management to track
progress and guide decision-making.
 Collaborate with internal teams (logistics and finance) to ensure seamless execution of sales and
marketing initiatives.
 Any other duties assigned by your superior
B) Business Development Responsibilities:
 Develop and implement growth strategies to expand SJ Low Bros' market share, both locally and
internationally.
 Identify and evaluate new business opportunities, including potential partnerships, joint ventures, and
distribution agreements.
 Expand distribution channels by securing new retailers, food service providers, and wholesalers
 Explore international market expansion opportunities and navigate regulatory requirements for exporting
products.
 Build relationships with key industry players, including suppliers, government agencies, and food industry
organizations.
 Negotiate strategic partnerships to enhance brand presence and increase market penetration.
 Monitor industry regulations and compliance standards, ensuring all business operations meet food
safety and quality requirements.
 Analyze business performance metrics, identifying areas for growth, cost reduction, and process
improvement.
 Work closely with product development teams to identify trends and customer needs, contributing to
new product innovation.
 Drive corporate social responsibility (CSR) initiatives related to sustainability, ethical sourcing, and
community engagement to strengthen brand reputation.
 Any other duties assigned by your superior
Qualifications & Experience
1. Knowledge in Food Industry
2. Ability to communicate clearly and negotiate with Food suppliers in Mandarin and English, write well, peak eloquently, and are comfortable presenting to senior leadership.
3.Able to travel to China. Excellent negotiation skill in Mandarin.(The candidate is expected to travel to main cities in China for sourcing new suppliers and negotiating with Chinese suppliers).
4. Knowledge in contract drafting would be preferred. Candidate needs to handle some documents,such as preparing and modifying long term supply contracts in Mandarin and English.
5.Proficient and comfortable working on Word, Microsoft PowerPoint and Excel.