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Marketing & Business Development Manager

3 weeks ago

Singapore Camper and Nicholsons International Full time

Camper & Nicholsons, a renowned leader in the yachting industry, is currently in an exciting phase of growth in the Asian market and is actively seeking to fill key positions within its esteemed team. With a commitment to delivering unparalleled luxury experiences, this is a remarkable opportunity to join a prestigious organization and contribute to its continued success.

In the context of creating a new position, we are looking for a self-motivated and talented marketing and business development manager, based in Singapore, to assist in developing and managing our marketing and business development strategies in the Asia-Pacific region.

As an excellent communicator, with brilliant presentation and organizational skills, you will be an integral part of the development and execution of marketing strategies to increase brand awareness in the region and generate new leads.

You will work closely with the marketing team based in Monaco and the Chief Commercial Officer (CCO) based in Singapore, and have a strong understanding of the Asian market, as well as the channels used for communication in local regions.

**Main duties include**:
**Marketing**:

- Develop and execute marketing strategies to promote C&N and our centrally managed yachts in the region.
- Create and oversee content, press releases, articles, and media opportunities specific to the region.
- Collaborate with local team members on marketing requirements for yachts and other initiatives.
- Assist in identifying regional outbound prospecting opportunities while designing and executing strategies to engage those leads.
- Assist and support at yacht shows and regional events.
- Manage and coordinate all print and digital advertising in local regions.
- Assist in create content that drives the performance of the website.
- Establish strategic relationships with regional press and media.
- Plan and execute initiatives to reach the target audience through appropriate channels in the regions.
- Manage the translation of content from UK English into local languages using professional translators.
- Produce reports on marketing activities in the APAC region.
- Assist the Marketing Director with managing the budget for the region.
- Manage local vendors and suppliers.
- Oversee the production and distribution of marketing materials in region.
- Maintain marketing & promotional materials inventory.

**Business Development**:
*
- Based on your target portfolio (as directed by the CCO), conduct market research to identify potential areas for business growth.
- List the family offices established in Singapore over the past 3 years, as well as hedge funds, trusts, etc., and then approach them individually to present C&N services.
- Proactively pursue all new business opportunities.

**Proposal & Sales**:

- Collaborate with the CCO to implement effective business development strategies, ensuring alignment with overall business objectives.
- Contribute to the creation of compelling commercial proposals, presentations, and pitches to prospective clients, showcasing the unique value proposition of C&N.
- Continuously refine and optimize the commercial pitch based on client feedback and market responses.

**Requirements and Skills**
- A minimum of 5 years’ experience in a Marketing role within the luxury industry, ideally within the yachting/maritime sector.
- Thorough understanding of marketing methods including traditional and digital marketing such as SEO/social media and market research methods.
- Strong interest in business development.
- Well-organized and detail oriented.
- Exceptional communication and writing skills.
- Commercial awareness, strong negotiation skills and a creative mind.
- Languages: Chinese and English are mandatory.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift
- Holidays
- Monday to Friday

Work Location: In person