Social Media Specialist

2 days ago

Singapore HYPHEN COLLECTIVE PTE. LTD. Full time

About the Role

We're looking for a Social Media Specialist (Xiaohongshu, WeChat) to join our consultancy on a contract or freelance basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms.

You'll play a key role in shaping Chinese digital marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team.

Key Responsibilities

1. Platform Strategy & Content Execution

  • Develop and localise engaging content strategies tailored for Xiaohongshu (RED).
  • Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation.
  • Participate in client pitch meetings to present ideas, strategies, and platform insights when required.

2. Analytics & Optimisation

  • Track and report on key metrics such as engagement rates, follower growth, and content performance.
  • Analyse keyword rankings, audience behaviour, and ROI from campaigns.
  • Monitor competitors and current trends to refine content strategies.
  • Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.

3. Influencer & Community Engagement

  • Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors.
  • Manage influencer marketing campaigns.
  • Collaborate with affiliate agency partners for campaign execution and

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