Senior Manager, eCommerce Media

Overview
Are you passionate to work in one of the biggest & fun brands in the world and in a meaningful role to grow the number of kids and adults that LEGO impacts?
Here's an excellent job opportunity for you to lead our eCommerce media strategy and performance marketing
No relocation assistance is offered for this position. Coverage of benefits for Contractual positions may change or vary.
Core Responsibilities
Lead the regional eCommerce media strategy across Search, Display, and emerging retail media formats.
Drive annual media planning for APAC eCommerce, working closely with global teams, markets, and agency partners.
Serve as the key regional liaison to global performance marketing and retail media counterparts - ensuring APAC needs are represented in global roadmaps.
Develop custom media briefs and campaign innovations for high-stakes launches, events, and sales activations.
Be hands-on in running and optimising DSP campaigns, including building audiences, managing and measuring performance.
Own relationships with regional retail media partners (e.g., Amazon Ads) and maintain strategic partnerships, including campaign planning and post-campaign reviews.
Play your part in our team succeeding
As part of the APAC eCommerce team, this role leads performance media strategy and execution across key partner platforms - especially Amazon - driving regional commercial growth.
Operating at the intersection of media, marketing, and marketplace platforms, you’ll balance big-picture planning with hands-on execution, developing custom media solutions and managing always-on activity, particularly in Amazon DSP.
You’ll sit within the APAC Performance Marketing Hub, partnering across local markets, global teams, and media agencies to elevate how we win on retail platforms. This role also plays a key part in advocating for retail media internally, helping stakeholders understand its value - and potential.
Do you have what it takes?
Solid experience in digital media, retail media, or eCommerce marketing - ideally with strong exposure to marketplaces like Amazon, Lazada, Shopee, etc.
Proven experience handling Amazon DSP campaigns - comfortable working directly in-platform.
Strong strategic thinking, paired with a bias for action and execution.
Excellent analytical mindset - you use data to influence decisions and optimise performance.
Comfortable with media and marketing tech stacks - AMC, GA, DV360, or equivalent platforms.
Strong communicator and influencer, capable of aligning diverse stakeholders and turning complex topics into clear direction.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave
- We offer enhanced paid leave options for those important times.
Insurances
– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing
- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount
– We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus
- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace
- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today.
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