Pasona Singapore Pte. Ltd. | Influencer Marketing Manager
2 days ago
Industry: Fashion
Location: Central
Key Responsibilities:
Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators.
Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.
Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams.
Manage influencer marketing forecast, budget, and optimizations based on business needs.
Measure success of social media activations through KPIs and forecasting.
Develop and manage an Influencer calendar that we can leverage across all our social channels.
Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates.
Requirements:
Bachelor’s Degree or equivalent experience.
5+ years of related experience, preferably within In house Influencer Marketing, social media, or Public relations in the fashion industry.
An ideal candidate will have a personal rolodex of influencer and celebrity talent relationships with an eye for new upcoming talent.
Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
Ability to think strategically and creatively.
Interested applicants please send your resume to Calista (R22104418) with email subject header "Job Application for Influencer Marketing Manager (Fashion Ind) ID:19113- CK".
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
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