Influencer Marketing and Public Relations Specialist

2 weeks ago


Singapore PASONA SINGAPORE PTE. LTD. Full time
Job Description:
Influencer Marketing Manager (ID: 19113)

    Industry: Retail/Distribution (Fashion & Apparel), E-commerce

    Location: Raffles Place, near MRT Station

    Position Summary:

    As a key member of our marketing team, you will be responsible for developing and executing influencer marketing strategies across various social media platforms. You will work closely with our in-house creative team to drive engagement and impact across all channels.

    Key Responsibilities:

  •     Identify and partner with talented influencers who align with our brand initiatives and project needs.
  •     Maintain and nurture existing influencer relationships while seeking new opportunities to expand our network.
  •     Develop and manage an influencer calendar that drives consistency and alignment across all social channels.
  •     Monitor and measure the success of social media activations through key performance indicators (KPIs) and forecasting.
  •     Stay up-to-date with industry trends, emerging technologies, and platform updates.

    Requirements:

  •     Bachelor's Degree or Equivalent Experience: Required
  •     5+ Years of Related Experience: Preferably in Influencer Marketing, Social Media, or Public Relations within the fashion industry
  •     P personal Network: Ideal candidates will have established relationships with influencers and celebrities
  •     Platform Expertise: Familiarity with leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook)
  •     Strategic Thinking: Ability to think creatively and strategically
  •     Adaptability: Flexibility to adapt quickly to changing business needs
  •     Communication Skills: Excellent written and verbal communication skills
  •     Self-Motivation: Self-starter with the ability to thrive in a fast-paced environment

Salary: SGD 8,000 - SGD 12,000 per month

About Us: PASONA SINGAPORE PTE. LTD. is a reputable employment agency dedicated to providing top talent to companies in Singapore and beyond. With a strong focus on innovation and customer satisfaction, we strive to make a positive impact on our clients' businesses and the community at large.



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