Influencer Marketing and Public Relations Specialist
2 weeks ago
Influencer Marketing Manager (ID: 19113)
Industry: Retail/Distribution (Fashion & Apparel), E-commerce
Location: Raffles Place, near MRT Station
Position Summary:
As a key member of our marketing team, you will be responsible for developing and executing influencer marketing strategies across various social media platforms. You will work closely with our in-house creative team to drive engagement and impact across all channels.
Key Responsibilities:
- Identify and partner with talented influencers who align with our brand initiatives and project needs.
- Maintain and nurture existing influencer relationships while seeking new opportunities to expand our network.
- Develop and manage an influencer calendar that drives consistency and alignment across all social channels.
- Monitor and measure the success of social media activations through key performance indicators (KPIs) and forecasting.
- Stay up-to-date with industry trends, emerging technologies, and platform updates.
Requirements:
- Bachelor's Degree or Equivalent Experience: Required
- 5+ Years of Related Experience: Preferably in Influencer Marketing, Social Media, or Public Relations within the fashion industry
- P personal Network: Ideal candidates will have established relationships with influencers and celebrities
- Platform Expertise: Familiarity with leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook)
- Strategic Thinking: Ability to think creatively and strategically
- Adaptability: Flexibility to adapt quickly to changing business needs
- Communication Skills: Excellent written and verbal communication skills
- Self-Motivation: Self-starter with the ability to thrive in a fast-paced environment
Salary: SGD 8,000 - SGD 12,000 per month
About Us: PASONA SINGAPORE PTE. LTD. is a reputable employment agency dedicated to providing top talent to companies in Singapore and beyond. With a strong focus on innovation and customer satisfaction, we strive to make a positive impact on our clients' businesses and the community at large.
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