Digital Marketing Specialist

1 week ago


Singapore IPG DXTRA (SINGAPORE) PTE. LTD. Full time

We are seeking a highly skilled Digital Marketing Specialist with expertise in media and influencer relations for the Thailand market.

About the Role

This role will involve supporting storytelling efforts within the digital media space, focusing on the Thailand market. The ideal candidate should have a strong command of the Thai language and a deep understanding of the local media and influencer landscape.

Primary Responsibilities
  • Develop comprehensive tactical plans incorporating traditional and digital elements to drive business results.
  • Understand top-tier media/influencer targets in Southeast Asia, particularly Thailand, and update media lists accordingly.
  • Build and maintain relationships with key media and influencers; proactively engage with media relevant to client businesses.
  • Secure media placements and conduct media outreach, research, and follow-ups.
  • Monitor traditional and digital outlets for client news coverage, industry trends, and competitor developments.
  • Draft media materials aligned with program strategy, ensuring attention to detail and factual accuracy.
  • Manage event logistics from planning to execution.

The estimated salary for this role is approximately $60,000 per annum, considering the company's operations in Singapore and the specialist's requirements.

Requirements
  • Professional-level fluency in Thai (both written and spoken).
  • 1-3 years of experience in a PR/marketing agency or similar environment.
  • In-depth knowledge of the media and influencer landscape in Thailand.
  • Strong understanding of consumer behavior for content consumption.
  • Excellent presentation and communication skills.
  • Good knowledge of industry trends and ability to contribute to brainstorming and strategy development.
  • Established relationships with media/influencers and the ability to identify new partners.


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