Analyst (Database Marketing)

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HEREBe part of our diverse and inclusive team. Job Summary Database Marketing team is the unique team that successfully bridges marketing operation, customer data, advanced analytics, and information technologies to support dynamic marketing campaigns, generate customer behavioral insights and provide on‐flight decision‐making recommendations. Together with the impactful strategy proposal and the end‐to‐end execution, the team optimizes the marketing campaign efficiency and the associated revenue return through close collaboration with different business units of the entire Integrated Resort (IR). Job Responsibilities Navigate and summarize various databases to uncover key patron behavior and market trends to fulfill dynamic marketing campaign objectives and propose action plans. Build personalized campaign target lists based on strategy proposals and action plans for the best possible estimated response rate and revenue return. Manage campaign and its communication process from end to end with strong commitment that the entire execution fulfills compliance requirements. Track campaign response with timely reports to establish common understanding and feedback between various operation departments on progress. Conduct in‐depth post‐campaign performance analysis to consolidate success factors and give recommendations on how to optimize future marketing efforts. Build and maintain dashboards to showcase key marketing initiative trends, achievements, and insights that supplement the operation and analytics objectives. Develop and maintain key database systems and process‐flow automations with tools such as SAS, SQL, and Python. Perform advanced analytics with machine‐learning tools to deep‐dive patron behavior and build statistical models for patron segmentation and predictive analysis. Work with cross‐departmental business units to provide data support for effective CRM engagement across the entire IR operation. Implement relational database queries to identify qualified (profitable) customers for targeted promotions. Execute campaign management flow with communications scheduled to best fit business and patron interests. Prepare campaign progress reports, identify key highlights, and make recommendations and conclusions for co‐working business stakeholders. Analyze, maintain, and improve membership databases; present key trends and action recommendations to management. Perform ad‐hoc analyses on loyalty program members, including forecasting promotion effects, setting reminder communications to boost response rates, refining patron invite justification, and recommending personalized events and promotions. Build Tableau dashboards to visualize critical findings from routine and ad‐hoc campaign and patron analytics. Create and develop automated workflows to support both departmental and property‐wide users, increasing operational efficiency and streamlining manual processes. Job Requirements Education & Certification Degree in Marketing, Statistics, Information Technology, Computer Science, Business, or other related fields. Experience 2‐4 years of database marketing and/or analytical experience in the hospitality and/or gaming industry preferred. Hands‐on practice experience in SAS data transformation and analytics, relational database SQL query, and Excel pivot table is essential. Other Prerequisites Extensive knowledge of customer relationship management, campaign management, patron profiling, and behavior analysis. Working knowledge of SMS online broadcasting, dashboard tools (e.g., Tableau), and advanced analytical experience preferred. Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhering to and abiding by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company. #J-18808-Ljbffr