Category Manager

3 hours ago

Singapore NTUC Fairprice Co-operative Ltd Full time

We are looking for a highly motivated and enterprising
Category Manager
for
Food Services . This role is critical in shaping the strategic direction, sourcing, execution, and commercial performance of the Ready-to-Eat category at FairPrice. The candidate will be responsible for delivering strong commercial outcomes through data-driven and customer-led decisions, while working under tight timelines in a fast-paced retail environment. The ideal candidate thrives under pressure, communicates effectively, and possesses a strong sense of ownership and an entrepreneurial mindset. They should also have a passion for food, combine analytical skills with practical execution, and be meticulous with details.
Key Responsibilities:
1. Category Strategy & Planning
- Develop and execute category strategies aligned with company objectives and customer needs.
- Conduct regular reviews of category portfolio, pricing architecture, promotion strategy, and merchandising principles.
- Identify opportunities to grow market presence and enhance shopper perception of quality and value.
2. Supplier Management
- Build strong relationships with key vendors to ensure quality assurance, supply sustainability, and display excellence.
- Ensure compliance with food safety and licensing regulations.
3. Pricing & Promotions Management
- Monitor market and consumer preferences, and competitor pricing to maintain competitiveness.
- Manage regular, tactical, and seasonal promotions to drive traffic and sales.
- Work with suppliers to secure supply for promotions.
- Track and measure promotion effectiveness.
4. Sales & Performance Management
- Monitor category sales, profitability, and stock levels; take corrective actions as needed.
- Analyze shopper behavior, transaction data, and market trends to improve performance.
5. Cross-Functional Collaboration
- Work closely with operations, store design, food & workplace safety, supply chain, finance, and marketing to ensure effective end-to-end execution.
Job Requirements
Minimum 3 years of experience in category management, operations, merchandising, or buying, preferably in the F&B, fresh food, FMCG, or supermarket industry.
Resilient and able to perform under pressure with tight deadlines.
Strong analytical and commercial skills; comfortable interpreting data and making quick decisions.
Proactive, hands-on mindset with problem-solving skills.
Excellent negotiation, communication, and supplier management skills.
A self-starter who initiates actions to drive category excellence.
Adaptable to change and willing to work beyond standard hours when needed.
Preferred Qualifications
Degree in Business, Supply Chain, Food Science, or related field.
Others
Passion for food and keen interest in process details.
- Willing to visit stores island-wide at least once weekly.
Skills
Category Management
Relationship Management
Procurement
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