Regional Product Marketing Management Manager

6 days ago

Singapore THE AIR STATION PTE. LTD. Full time
JOB PURPOSE
The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign execution, including budget management, strategy alignment, and the creation of marketing materials that reflect the product's positioning and broader marketing objectives.
Key responsibilities include collaborating with a diverse team, motivating the team to generate innovative ideas that drive successful campaigns and increase product revenues.
In addition to core leadership skills, the role demands the acquisition of in-depth product knowledge specific to the sleep health category, ensuring strategies are relevant and targeted.
CRITICAL WORK FUNCTIONS & KEY TASKS
Oversee marketing strategies and campaigns
  • Implement pricing strategies together with product development team in achieving organisation's objectives and client's satisfaction
  • Develop marketing strategies and directions to differentiate in-house products from the market
  • Ensure marketing campaigns achieve Key Performance Indicators (KPIs) and objectives
  • Lead analyses of competitive environment and consumer trends
  • Oversee development of marketing materials
  • Manage launch processes, product lifecycles, pricing and category roadmaps
  • Lead ideation and brainstorming efforts to develop novel ideas for product marketing and/or optimisation to enhance product proposition

Establish marketing budget
  • Evaluate budget, expenditures, research and development appropriations, or Return on Investment (ROI) and profit-loss projections of product development
  • Track the usage of marketing budget to ensure its effectiveness in maximising budget
  • Oversee budget allocation processes for traditional and digital marketing tools and activities

Develop internal and external partnerships
  • Identify potential partnerships and vendor relationships for strategic collaborations
  • Develop partnerships with product development, operations, sales and digital teams to drive marketing initiatives
  • Manage marketing and sales teams to ensure marketing strategies are reflected in sales figures
  • Maintain strong relationships with existing clients by responding to client facing teams on their queries and concerns

QUALIFICATIONS, SKILLS & EXPERIENCE REQUIRED
  1. Bachelor degree in Marketing, Product marketing or Sciences in related fields
  2. 5-8 years of marketing experience with proven track record in marketing and Go-To-Market planning and implementation in Southeast Asia region.
  3. Preferably with experience in healthcare industry dealing with diagnostics medical products, medical equipment, or consumer healthcare products
  4. Good knowledge of utilizing different marketing channels with marketing budget

  • Regional Product Marketing Manager

    2 weeks ago

    Singapore People Profilers Full time

    Job Description: **Industry: Physical Security** **Conducive working environment** **Exciting career opportunity **Responsibilities**: - Develop and execute a comprehensive product strategy for the APAC region, aligned with Company's global product roadmap - Help manage the Product lifecycle within the region to ensure profitability and success - Adapt...

  • Regional Product Marketing Manager

    1 week ago

    Singapore HPS PARTNERS PTE. LTD. Full time

    Job description: Accountable for selected Business Unit (BU) marketing activities in the regions Work with respective BU teams to identify, define functional requirements of the product managers, commercial marketing managers, for new capabilities and enhancements that help drive product evaluations and support to business partners Develop and execute the...

  • Regional Product Marketing Manager

    2 weeks ago

    Singapore Hays Full time

    **Your new company** My client is a MNC with global presence who is one of the largest engineering and technology company in the world looking for a Product Marketing Manager to join their regional team. **Your new role** As the Regional Product Marketing Manager, you are required but not limited to: - Responsible for developing and implementing regional...

  • Regional Product Marketing Management Manager

    2 weeks ago

    Singapore THE AIR STATION PTE. LTD. Full time

    **JOB PURPOSE The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign execution, including budget...

  • Regional Marketing

    2 weeks ago

    Singapore AUO SINGAPORE PTE. LTD. Full time

    **Job Descriptions**: - Manage assigned Product category by Div/Dept Head - Coordinate with HQ in Taiwan and Brand owners to launch and roll out products by countries and partners - Define product strategy and develop product road map - Conduct market research / environment scan and assess opportunities - Conduct impact analysis to assess ROI of marketing...

  • Regional Product Marketing Management Manager

    1 day ago

    Singapore THE AIR STATION PTE. LTD. Full time

    JOB PURPOSE The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign execution, including budget...

  • Regional Product Manager

    1 week ago

    Singapore GIVAUDAN SINGAPORE PTE LTD Full time

    Roles & ResponsibilitiesAPAC Regional Product Manager (Sweet Taste & Tea) – Your future position?As an APAC Regional Product Manager with Givaudan, you will manage assigned products and technologies, develop strategies and give direction to all marketing efforts in order to ensure Givaudan's leading position within the relevant market, according to overall...

  • Regional Product Manager

    7 days ago

    Singapore GIVAUDAN SINGAPORE PTE LTD Full time

    Roles & Responsibilities APAC Regional Product Manager (Sweet Taste & Tea) – Your future position? As an APAC Regional Product Manager with Givaudan, you will manage assigned products and technologies, develop strategies and give direction to all marketing efforts in order to ensure Givaudan's leading position within the relevant market, according to...

  • Regional Product Marketing Management Manager

    2 weeks ago

    Singapore THE AIR STATION PTE. LTD. Full time

    Roles & Responsibilities JOB PURPOSE The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign...

  • Regional Product Marketing Management Manager

    2 weeks ago

    Singapore air station Full time $90,000 - $120,000 per year

    JOB PURPOSEThe Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign execution, including budget...