Regional Product Marketing Management Manager

2 days ago

Singapore air station Full time $120,000 - $180,000 per year

JOB PURPOSE

The Regional Product Marketing Management Manager for Sleep Health is responsible for delivering market insights, driving the development of compelling messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns. This role requires oversight of end-to-end campaign execution, including budget management, strategy alignment, and the creation of marketing materials that reflect the product's positioning and broader marketing objectives.

Key responsibilities include collaborating with a diverse team, motivating the team to generate innovative ideas that drive successful campaigns and increase product revenues.

In addition to core leadership skills, the role demands the acquisition of in-depth product knowledge specific to the sleep health category, ensuring strategies are relevant and targeted.

CRITICAL WORK FUNCTIONS & KEY TASKS

Oversee marketing strategies and campaigns

  • Implement pricing strategies together with product development team in achieving organisation's objectives and client's satisfaction
  • Develop marketing strategies and directions to differentiate in-house products from the market
  • Ensure marketing campaigns achieve Key Performance Indicators (KPIs) and objectives
  • Lead analyses of competitive environment and consumer trends
  • Oversee development of marketing materials
  • Manage launch processes, product lifecycles, pricing and category roadmaps
  • Lead ideation and brainstorming efforts to develop novel ideas for product marketing and/or optimisation to enhance product proposition

Establish marketing budget

  • Evaluate budget, expenditures, research and development appropriations, or Return on Investment (ROI) and profit-loss projections of product development
  • Track the usage of marketing budget to ensure its effectiveness in maximising budget
  • Oversee budget allocation processes for traditional and digital marketing tools and activities

Develop internal and external partnerships

  • Identify potential partnerships and vendor relationships for strategic collaborations
  • Develop partnerships with product development, operations, sales and digital teams to drive marketing initiatives
  • Manage marketing and sales teams to ensure marketing strategies are reflected in sales figures
  • Maintain strong relationships with existing clients by responding to client facing teams on their queries and concerns

QUALIFICATIONS, SKILLS & EXPERIENCE REQUIRED

  • Bachelor degree in Marketing, Product marketing or Sciences in related fields

  • 5-8 years of marketing experience with proven track record in marketing and Go-To-Market planning and implementation in Southeast Asia region.

  • Preferably with experience in healthcare industry dealing with diagnostics medical products, medical equipment, or consumer healthcare products

  • Good knowledge of utilizing different marketing channels with marketing budget

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