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Integrated media planner
1 month ago
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us
Job DescriptionThe Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting & reconciliation. The role will be closely supported and guided by an Associate Manager, and will be the direct report as your immediate escalation.
Expectations of an Integrated Media Planner:
1. PlanningDay to day campaign planning and management
Develop solid foundation in media research
Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing
Liaise with media vendors and internal practices for media proposals
Competitive tracking & reviews (quarterly), media trend updates (monthly)
2. BuyingNegotiation with media vendors for rates and value adds
Liaison with media vendors for booking of ads (offline and direct IOs buys)
Operations of digital campaign set ups, primarily on ad servers and social platforms (Meta, Linked In, Tik Tok, Google Ads)
Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)
End of campaign report preparation with meaningful insights and learnings
Responsible to ensure campaign is updated on finance platforms
Supporting finance or team’s buyer in following up issues with vendors’ invoices
Liaison with team’s buyer on timely invoicing for ended campaigns
Supporting in year end reviews with accounts on hand
QualificationsPreferred media experience across both traditional and digital media
Able to organise and prioritise tasks, and work under tight timelines
Resilient to change and openness to catch up with industry updates
Openness to communicate, both written and verbal, with internal (team members, internal Group’s practices) and external parties (clients, creative, media vendors)
Comfortable with numbers, able to articulate numbers/data into sound analysis and insights#J-18808-Ljbffr
