Senior Planner

1 week ago

Singapore DDB WORLDWIDE PTE LTD Full time
Roles & Responsibilities

About DDB Group Singapore – DDB Group has been Singapore's most awarded agency for marketing effectiveness for 12 years. At DDB, our vision is "Power To Move," reflecting our commitment to creating impactful strategies that taps into emotions to shape creative work that moves people and moves business success. We join human insights with smart data to get useful strategies that direct creativity for our clients’ business advantage. Our expertise isn’t tied to a specific system, platform, or media channel. It’s tied to well-substantiated convictions on what your brand and consumers need. We are the regional headquarters for the network across Asia.

About planning – The planning team at DDB Group helps to provide strategic steering so the agency’s output achieves maximum impact for our clients; and plays an integral role in winning and growing business. There isn’t a cookie-cutter mold for planners, but our combined expertise covers the disciplines of brand, communications, digital, social media/community and data/insights so the agency group can continue to lead the industry in delivering effective marketing for clients.

About the role – As a planner, you will work:

  • With account and planning leads to create strategies that address clients’ business needs
  • With the creative and technology teams to inspire and validate the end-to-end conceptualisation, implementation and optimisation of integrated marketing initiatives

You will be expected to work well in a team or as an individual contributor. You will be a strategist and tactician with the ability to get hands-on with data (including but not limited to web analytics, transactions, social insights, search insights and traditional primary/secondary research) while always keeping the big picture in mind so you can formulate and defend an appropriate point of view on implications and actions. You will have contact with clients of various levels of seniority and make confidence-instilling recommendations that drive behavioural change and business benefit, not views and likes.

This role is to support some of DDB’s largest clients and Singapore’s most loved brands. The work that DDB and this brand create together wins numerous awards and industry accolades. Specifically, this role will support a portfolio of accounts across the telco, property, electronics and government sectors on a range of projects that span the gamut from integrated campaigns to long-term marketing platforms, digital transformation and new business. This portfolio cuts across all agencies within the group. No two days or engagements are identical. Variety and codeswitching aren’t a good-to-have; they’re 100% necessary to do well.

Specific job description

  • Exploration: Be on the constant lookout for market trends, competitive activity, best-in-class digital and social case studies that keep our teams and clients abreast with what’s going on.
  • Strategy development: Receive and interrogate briefs from clients. Using modern research techniques e.g. social media monitoring as well as traditional techniques e.g. focus groups, create insights which lead to clear strategies that address clients’ briefs and inspire creative teams.
  • Creative development and execution: Work with creative teams to ensure that ideas developed are on brief.
  • Optimisation: Constantly monitor progress and recommend ways in which the work can be improved.

Desired skills and experience:

  • You should be degree-educated, preferably in communications, marketing or business; or have relevant work experience in lieu of this
  • 4 years of experience in an international creative, media or research agency: as an analyst, researcher, planner or account manager working with clients in Singapore and Asian markets
  • Be bright, articulate, numerate and full of initiative; able to write and present a persuasive story from disparate data sources
  • Be intellectually curious and able to apply this curiosity in a practical manner. Have an innate sense of the right questions and measures of success for each situation
  • Be cognisant of business realities and comfortable with a constant state of organised chaos – that’s just the reality of the trade
  • Be passionate about digital and social media, and the places today’s consumers inhabit
  • Have the ability to take the job but not yourself too seriously
  • Having an entrepreneurial itch to champion business-building initiatives for the agency and clients – is a plus
  • Having hands-on experience with industry tools such as Google Analytics, Radian6 and other research/benchmarking applications – is also a (huge) plus

Interested applicants, please send your cv, portfolio and notice period to career@sg.ddb.com indicating current and expected salaries.


Tell employers what skills you have

Digital Transformation
Focus Groups
Microsoft Excel
Construction
Strategy Development
Asian Markets
Property
Working With Clients
Channel
Planner
Integrated Marketing
Articulate
Google Analytics
Scheduling
Electronics
Web Analytics

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