Regional Product Marketing Manager

Overview Join to apply for the Regional Product Marketing Manager role at Achieve Group . We are looking for a Regional Product Marketing Manager to join our Regional Marketing team in Singapore. This key leadership role involves driving product marketing strategies across B2B and B2C in the Asia region. You will work closely with internal specialists, HQ, and sales offices across the region to ensure our products are competitively positioned, well-represented in market, and supported with strong go-to-market assets. The ideal candidate is hands-on, commercially driven, and highly skilled in stakeholder management across diverse markets and cultures. Role emphasis : regional leadership in product marketing, cross-functional collaboration, and go-to-market execution across Asia-Pacific markets. Responsibilities Lead regional execution of B2B marketing initiatives and develop and localise contents Collaborate with sales offices and regional partners to implement industry-specific GTM plans Support reseller training and partner enablement with solution integration Experience in conducting product testing to identify strengths, gaps, and unique selling propositions Translate findings into customer-facing content for use in retail and eCommerce channels Work with sales offices to adapt promotions and sales content for local markets Possess experience in eCommerce selling Apply strategic thinking to product sales performance and inventory planning, working with internal teams to align product positioning, forecast demand trends, and ensure supply availability supports marketing campaigns and business targets Loyalty Marketing Coordinate test marketing initiatives tied to customer retention, CRM-based loyalty campaigns, and post-purchase strategies Gather and consolidate regional insights on loyalty effectiveness (what works, what doesn't)Align with HQ strategies to deliver cohesive customer engagement experiences Sales Office Collaboration Act as a central point of contact for product marketing between HQ and 10 Asia-Pacific sales offices Build strong working relationships with local sales and marketing teams to understand market needs and respond with appropriate solutions Compile, analyse, and report back regional insights and data require We'd Love To Hear From People With Degree in Marketing, Business, Communications, IT or a related field Experience in the copier, printer, or office solutions industry is required Min. 10 years of relevant experience in product marketing or segment marketing Regional exposure managing multi-country stakeholders in Southeast Asia or East Asia is a strong advantage A solid understanding of B2B marketing models Experience with loyalty/CRM-based marketing A strong sense of initiative, independence, proactive and problem-solving mindset Excellent relationship-building skills with ability to engage and influence internal and external stakeholders Strong analytical skills: comfortable with product testing, positioning, and feedback integration Cross-cultural sensitivity and adaptability when working with regional teams Experience collaborating with channel partners, distributors, or system integrators in Asia will be an advantage Excellent written and verbal communication skills Multilingual capabilities are an added advantage How To Apply Submit your application by emailing a detailed copy of your updated Resume in MS Word Format to Melvin (EA Personnel Reg. No. R , Achieve Career Consultant Pte Ltd EA Licence No. 05C3451) by clicking the Apply Now or email to for a confidential discussion Current & Expected Salary Reason(s) for leaving Notice Period / Availability to commence work We regret that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence. By submitting any application or résumé to us, you will be deemed to have agreed and consented to us collecting, using, retaining and disclosing your personal information to prospective employers for their consideration. In compliance with the Personal Data Protection Act, Achieve Group will cease to collect, process or use full NRIC numbers during our screening and job application process. Please ensure resumes do not contain your full NRIC number and full home address. We regret that only shortlisted candidates will be notified. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Staffing and Recruiting We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr