Head of Content

1 week ago


Singapore VT Markets Pty Ltd Full time

Join to apply for the Head of Content role at VT Markets VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. Your Role in VT Markets We are looking for a dynamic and strategic Head of Content to lead the development, execution, and governance of all content initiatives across our global trading brokerage. This role is responsible for crafting a content strategy that educates, engages, and converts retail traders across multiple channels while ensuring alignment with brand, regulatory, and commercial objectives. Job Requirements Bachelor’s or Master’s degree in Marketing/Communications/Journalism/Finance or related field. At least 7 years of content experience, with at least 3 years in a leadership role. Experience in the finance, trading, fintech, or investment space is strongly preferred. Deep understanding of financial markets, retail trading products, and trader behavior. Proven success in driving measurable business outcomes through content. Technical & Functional Skills Familiarity with SEO tools, CMS platforms, and analytics dashboards. Excellent editorial judgment, writing, and storytelling skills. Soft Skills Strong project management skills with ability to manage multiple timelines and stakeholders. Nice to Have Experience with content marketing automation tools. Multilingual content oversight or regional market experience. Knowledge of video production, podcasting, or social media trends in finance. Job Responsibilities Own the global content strategy to drive brand awareness, lead generation, and customer engagement. Define content themes, formats, tone of voice, and calendar aligned with business objectives and audience needs. Segment content by lifecycle stage, market, and persona. Content Creation & Management Lead the creation of high-quality content across channels. Build and manage a scalable editorial team. Ensure content is relevant, accurate, compliant, and on-brand. What Success Looks Like Increase qualified leads generated directly through content initiatives. Increase conversion rates from content pages/assets. Increase engagement rates for localized content. Customer Acquisition Cost (CAC) Reduction. Organic Traffic Growth. Job Benefits As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence. #J-18808-Ljbffr


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