Manager, Luxury

Manager, Luxury & Lifestyle Brands, SEAK (12 mths contract)
Join to apply for the
Manager, Luxury & Lifestyle Brands, SEAK (12 mths contract)
role at
IHG Hotels & Resorts
Manager, Luxury & Lifestyle Brands, SEAK (12 mths contract)
Join to apply for the
Manager, Luxury & Lifestyle Brands, SEAK (12 mths contract)
role at
IHG Hotels & Resorts
Co-leads the localization, definition, delivery and performance of Luxury brands in the assigned region. The role works closely with the regional Commercial, Operations, D&E and Development teams to ensure 'Hotel Ready' deployment of initiatives, drive brand and hotel performance and support our growth agenda.
Design and implement a system of continuous improvement to ensure competitiveness, consistency and quality of the guest experience, utilizing consumer insights, competitive analysis and system appetite to drive decisions.
Purpose of the Role
Co-leads the localization, definition, delivery and performance of Luxury brands in the assigned region. The role works closely with the regional Commercial, Operations, D&E and Development teams to ensure 'Hotel Ready' deployment of initiatives, drive brand and hotel performance and support our growth agenda.
Design and implement a system of continuous improvement to ensure competitiveness, consistency and quality of the guest experience, utilizing consumer insights, competitive analysis and system appetite to drive decisions.
Key Accountabilities
Manages the localization and implementation of brand strategy and brand plans, based on the Global framework, adapted where appropriate for the assigned Region.
Supports development, piloting and hotel implementation of product and service innovations for each brand to strengthen brand health/attribute perception and raise brand awareness and equity within the region. Integrate roll-out with global project groups as appropriate. Ensure 'Hotel Ready' process adopted.
Manage rollout of brand induction programme for corporate and hotel employees.
Delivers the hotel brand pre-opening process to ensure end-to-end delivery for NHOPs
Manage and execute implementation and measurement of brand standards and guest experience standards, working with local quality team colleagues to ensure all relevant product and service enhancements are reflected in the brand standards and ensure brand standards are up-to-date and accurate at all times
Lead development and ensure effective implementation of regional toolkits and resources to support high quality and consistent hotel brand marketing and brand tools for other stakeholders' teams (eg Development, D&E etc).
Monitor and track project budgets, cost estimates and invoices and provide a filing system for all brand materials produced in the region.
Required Education, Experience, Technical Skills And Knowledge
Education
Marketing, Communications or Business degree preferred
Experience
Min 5 years in luxury hospitality or other consumer-focused luxury sector, preferably within a large multi-national company, with roles focused on marketing and/or brand management
Experience in a multi-national operating environment within Asia
Required Skills
Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation
Independent, self-starter
Strong project management and stakeholder management skills
Demonstrates accountability and is able to meet tight deadlines and multi-task
Ability to influence internal stakeholders and effectively establish strong working relationships that produce solid results
Ability to manage agency relationships to drive quality in a cost-effective and timely manner.
Ability to take initiative, work independently and propose and implement effective.
Proven team player
Strong understanding of brand standards and brand management.
Demonstrated understanding of the market research process
Display experience, passion and understanding of Luxury industry and consumer
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Contract
Job function
Job function Advertising, Design, and Marketing
Industries Hospitality
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