This is an IT support group | Marketing Manager

9 hours ago


Singapore This is an IT support group Full time

To be successful in this role, you should have hands-on experience or exceptionally strong interest to learn about web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies and vendors.
Prepare and monitor the marketing budget on a monthly and quarterly basis and allocate limited funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements and skills
Demonstrable experience in marketing together with the potential and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.
A sense of aesthetics and a love for great copy and witty communication.
Up-to-date with the latest trends and best practices in online marketing and measurement.
BSc/MSc degree in Marketing or related field.
Benefits
Dynamic and entrepreneurial culture.
Flexible working hours.
Fully remote working.
Ability to work across a variety of projects; and to learn and grow with the company.
Stipend will be commensurate with the number of hours worked.
If you have no experience but are eager to learn and grow with us, we still welcome you to apply.
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