This is an IT support group | Marketing Communications Manager
1 week ago
About the Role:
Reporting to the Sr. Manager, Communications, Region Asia Pacific, the role holder contributes towards planning, executing, and supporting the communications strategy, ensuring overall alignment to the strategic objectives of the Global Communications function and the short and long term goals of Borouge, through the following key deliverables:
As a strategic communications partner, actively provides strategic communications advice to management and the business, preparing and delivering professional marketing communications, internal communications, media and social media engagement, and branding propositions to support the initiatives of the business and raise the visibility of the Borouge brand.
Manage content campaigns based on insights and research to increase customer and stakeholder engagement through integrated media plans covering traditional and digital media.
Maintain company-wide alignment and compliance with global communications policies, procedures, corporate and visual identity, and branding guidelines to raise Borouge’s corporate profile.
Support the team in emergency/crisis management and other tactical communications when required to defend the company’s brand and reputation.
Build relationships with key industry media, writing regional press releases, thought-leadership articles, and proactively securing media interviews and engagements that promote/advance the company’s positioning as an industry leader in providing innovative polymer solutions.
Collaborate closely with the business units on their marketing requirements (e.g., segmentation of clients, creating and executing marketing plans, developing marketing materials and collaterals, etc.).
Proactively cultivate and maintain positive and effective internal and external stakeholder relationships and actively capture opportunities for the business, continuously driving brand building and reputation management.
Project manage and support events including trade shows, conferences, and internal events to ensure timely and professional execution within the allocated budget.
Actively involved in supporting new communication initiatives and cross-functional projects.
This position is based in Singapore.
About You:
Bachelor’s degree in Communications or related field.
At least 10 years of relevant experience in corporate communications or marketing communications, preferably within an MNC.
Experience within the petrochemical/polyolefins industry and/or B2B environment is preferable.
Strong people management skills.
Exceptional oral and written communication abilities in English.
Strong project management skills with the ability to handle multiple projects simultaneously.
Ability to work collaboratively with cross-functional teams.
Proven track record of developing and executing successful marketing campaigns.
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