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Paid search coordinator

2 weeks ago

Singapore LEGO Gruppe Full time

Job Description
We're on a journey to further elevate our in-house marketing capabilities and build up the LEGO Brand’s own ecosystem, with a sharp focus on e-commerce and audience-first brand-building experiences.
Bring your search marketing expertise to help craft the future of LEGO.com by driving campaigns and testing new opportunities for our global Performance Marketing team
Core Responsibilities
Uncover optimisation opportunities at every stage in the search marketing funnel.
With the channel lead work to identify and develop new performance driving opportunities for search across global markets.
Ensuring that practices are followed and opportunities are being highlighted within the In-house team.
Work with brand marketing channel leads and the digital insights team to monitor performance across any activity that has been launched.
Build out campaigns, monitor once launched and report on results to internal partners.
Work with the channel specialists to launch You Tube, search and display campaigns.
Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners.
Support the teams Specialists and Managers to deliver the target set by the business while launching new products and campaigns.
Play your part in our team succeeding
Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group.
With LEGO.com ’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.
Do you have what it takes?
A good level of understanding in bid management platforms -SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud.
Paid search knowledge including account and keyword strategies, Remarketing and targets, script development or account automation tools, and related products.
Experience of search technology platforms, eg. Google and Bing ads.
Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics.
Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement.
Understanding of dashboarding technologies eg. Tableu, Datarama, Data Studio, omniscope etc.
Good presentation skills and confident communicator.
A great teammate and problem solver working collaboratively with junior and senior members of the team.
What’s in it for you?
Here is what you can expect:
Family Care Leave
- We offer enhanced paid leave options for those important times.
Insurances
– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing
- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount
– We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus
- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace
- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Thank you for sharing our global commitment to Children’s Rights.
Join the LEGO team today.
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