Performance Marketing Director

2 weeks ago

Singapore DeCard Full time

Overview
The Performance Marketing Director will be responsible for developing and executing high-impact, integrated consumer marketing campaigns. This role requires a proven track record in
Web3 marketing , deep knowledge of blockchain-based financial products, and the ability to engage both crypto-native and mainstream audiences. The successful candidate will combine strategic vision with operational excellence to deliver measurable results.
Key Responsibilities
Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.
Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy.
Translate complex Web3 concepts into clear, consumer-friendly narratives that build trust and adoption.
Cross-Functional Collaboration
Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns.
Work with creative team to ensure high-quality execution.
Performance Measurement & Optimization
Define campaign KPIs and establish frameworks for tracking performance and ROI.
Use analytics and market data (both on-chain and off-chain) to optimize campaigns and inform future strategies.
Qualifications
8+ years of experience in
marketing , with relevant experience in B2C Campaign marketing
Demonstrated success in leading
large-scale B2C campaigns
within the
Web3, blockchain, crypto, or fintech industry
(mandatory).
Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
Experience engaging with both crypto-native communities and mainstream consumer audiences.
Exceptional leadership, project management, and cross-functional collaboration skills.
Data-driven mindset with expertise in campaign analytics and performance measurement.
Strong communication and presentation skills, with the ability to influence senior stakeholders.
About DeCard
DeCard
is a next‐generation
web3

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