Digital Marketing Specialist
1 week ago
Key Responsibilities
Digital Strategy:
Develop, execute, and manage comprehensive digital marketing campaigns across multiple platforms (social media, email marketing, search engines, and display advertising).
Email Marketing:
Plan, design, and execute email marketing campaigns to drive engagement, nurture leads, and support sales goals. Optimize email performance through A/B testing, segmentation, and personalization.
Content Creation:
Create and curate engaging content, including blogs, graphics, videos, and social media posts tailored to our industry.
SEO/SEM Optimization:
Enhance website traffic and visibility through effective SEO and SEM strategies.
Social Media Management:
Oversee and grow the company's social media presence, engaging with audiences and driving meaningful interactions.
Data Analytics:
Monitor, analyze, and report on campaign performance using tools such as Google Analytics and email analytics platforms, ensuring KPIs are met or exceeded.
Collaboration:
Work closely with internal teams, including sales and design, to align marketing efforts with business objectives.
Requirements
A diploma or degree in Marketing, Communications, or a related field.
2+ years of experience in digital marketing, including email marketing campaigns, preferably in a B2B or technology-related industry.
Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact) and strategies such as automation, segmentation, and drip campaigns.
Proven expertise in managing digital campaigns and achieving measurable results.
Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
Excellent creative and analytical skills.
Proficiency in design tools (e.g., Adobe Creative Suite) and CMS platforms (e.g., WordPress) is a plus.
Strong communication and collaboration skills.
Passion for the AEC and Interior Design industry is a significant advantage.
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