Digital Marketing Specialist
7 days ago
We are seeking a highly skilled Digital Marketing Specialist to lead the development and implementation of our online marketing strategies. This role involves discussing marketing plans with the sales and marketing team, managing our social media platform, identifying market trends, and coordinating advertising efforts.
The ideal candidate will have in-depth knowledge of digital marketing techniques, excellent project-management skills, and advanced knowledge of social media trends. A successful online marketing specialist drives sales by evaluating current market trends and creating targeted campaigns for associated target groups.
Duties and Responsibilities:
• Meeting with the sales and marketing team to discuss digital marketing strategies and goals.
• Designing and implementing online marketing strategies across all digital platforms, including social media and web advertising.
• Managing the company's social media platform and analyzing site traffic, including click navigation, shopping patterns, and purchase conversion.
• Developing social media strategies and maintaining customer communications through weekly reports, news articles, and industry guides.
• Monitoring and maintaining the media budget, and preparing and presenting digital marketing reports.
Requirements and Qualifications:
• In-depth knowledge of digital marketing techniques and methods.
• Experience with social media networking and advertising, including content creation and campaign management.
• Ability to work well under pressure, meet deadlines, and maintain a high level of organization and attention to detail.
• Knowledge of the latest technology and trends within the industry, and ability to conduct thorough research and analysis.
• Good interpersonal skills, strong communication and presentation skills, and ability to work independently and as part of a team.
• Detail-oriented with strong organizational skills, ability to problem-solve, and willingness to stay updated on industry trends.
• Experience in training and mentoring staff, and degree or diploma in a related field or minimum three years relevant work experience.
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