Lead, Communications, Patients

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Lead, Communications, Patients & Partnerships ( )
Job ID: 8944
Job Function: Administration
Institution: National University Health System
About
is Singapore’s largest and hospital-at-home programme. We bring hospital-level acute care directly into patients’ homes through a blend of clinical expertise, technology enablers (such as remote monitoring and video consultations), and strong community partnerships. Our multidisciplinary teams deliver care that matches the safety and quality of hospital wards, while keeping patients where they recover best, in the comfort of their homes.
Launched in 2020, has grown rapidly and is now a core part of the National University Health System’s vision to transform healthcare delivery. We are scaling towards 100 virtual beds and beyond, building new pathways with GPs, nursing homes and community providers, and shaping a future where “hospital care closer to home” is not just a slogan, but a lived reality for thousands of patients.
The Role
We are seeking a
Lead, Communications, Patients & Partnerships
(Assistant Director level) to lead strategy and execution across three critical domains:
Communications and Branding : shaping and sharing our identity and advocating a home-first mindset to internal and external stakeholders.
Patient Experience and Service Quality : ensuring patients and families have an exceptional journey.
Community Partnerships : building strong relationships with providers who anchor care in the community.
Reporting directly to the Head of Division, you will manage a growing team, oversee annual budgets, and be accountable for measurable impact across brand, experience, and partnerships.
What You’ll Do
Communications and Branding
Develop and execute an integrated communications strategy that puts on the map.
Lead content creation for digital, social, media, and internal platforms, ensuring consistency and impact.
Shape narratives for leadership speeches, events, and media engagement.
Partner with NUHS Group Communications on media profiling, campaigns, and crisis communication planning.
Patient Experience and Service Quality
Design and oversee patient experience frameworks, dashboards, and campaigns.
Serve as first point of contact for patient feedback, working with clinical teams to ensure timely and empathetic resolution.
Embed service excellence into daily practice through training, engagement and recognition initiatives.
Create stories, campaigns and platforms that highlight patient voices and outcomes.
Community Partnerships
Build and maintain strong partnerships with GPs, nursing homes, and community health providers.
Design engagement platforms, forums, and events that strengthen collaboration and referral pathways.
Represent externally, positioning the programme as a trusted partner in community care.
Leadership and Management
Lead, mentor and expand the Communications, Patients & Partnerships team
Join the leadership team and play a key role in shaping the future direction of the unit.
Manage annual budgets for communications, service quality, and partnership initiatives.
Establish KPIs to measure effectiveness of campaigns, patient experience, and community engagement.
Cultivate a startup culture of creativity, agility, and accountability.
Who You Are
10+ years of relevant experience in communications, branding, partnerships, or service quality, with at least 3 years in a leadership role.
A strategic thinker who can also roll up your sleeves to deliver.
Strong written, verbal, and interpersonal communication skills.
Proven track record of driving engagement, building brands, and enhancing customer/patient experiences.
Thrives in fast-moving, ambiguous environments; able to innovate and adapt.
Healthcare experience is a plus, but not required: we welcome candidates from diverse industries such as hospitality, tech, FMCG, or non-profits.
Passionate about making a tangible difference in how care is delivered and experienced.
Why Join Us
This isn’t just another leadership role. It’s a chance to be part of building the future of care in Singapore. At , you will work at the cutting edge of healthcare transformation, lead a dynamic team, and help shape how patients, families, and communities experience hospital care outside hospital walls.
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