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Integrated media planner

1 month ago

Singapore Performics Full time

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us
Job DescriptionPublicis is hiring for a client-facing role with integrated buying, planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. This role opens up your world to the beauty of media in the advertising world. You will be devising strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them. You will pick up skills on how to creatively integrate both traditional and digital elements into the overall media mix of advertising campaigns while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives.
If you are known to be meticulous, strong with numbers and curious about the media world, we want to talk to you
Expectations of an Integrated Media Planner:1. Planning
Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plans
Liaise with media owners for proposals
Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on a local level.
2. Buying
Negotiation with media owners for better rates and value adds
Booking of ads and setup of digital ads– both managed service and self-service
Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
QualificationsAt least 1 to 2 years of media experience across both traditional and digital media
Meticulous, able to organise and prioritise tasks and work under tight timelines
Resilient to change and willing to keen to learn new skills
Strong communication skills, both written and verbal, with internal and external parties
Able to generate relevant ideas based on campaign briefs
Good with numbers
Campaign reporting#J-18808-Ljbffr