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Marketing Executive

2 weeks ago

Singapore Marina Bay Sands Full time

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE
Be part of our diverse and inclusive team.
Summary of Job Responsibilities
To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI.
Job Responsibilities
Marketing & Customer Engagement
Work under the Sr. Manager of Greater China marketing to support strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:
1) Greater China Market development
Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns both for branding and membership conversion purposes.
Coordinating with other marketing teams to plan and execute Greater China market focused campaigns
Refining customer experiences through platform enhancement and business operations refinement.
Other duties as directed by management.
JOB REQUIREMENTS
Local University Degree in Marketing, Business or Hospitality
2+ years of marketing experience in the hospitality/gaming/travel/finance industry preferred
In depth knowledge of Greater China Markets – including China, Hong Kong, Taiwan, and Macau
Extended working experiences and understanding with the China/Hong Kong market
Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing
Social media and new media knowledge or related experience is preferred
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
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