Manager to Senior Manager, Segment Marketing

7 days ago

Singapore Public Service Division Full time

What the role is The Segment Marketing & Visitor Experience Division (SMVE) is a division within Marketing Group that champions the development and implementation of key traveller segment strategies to support quality tourism. The division plays an integral role in understanding the Board’s target segments through research and analysis – including demographics, psychographics, travel motivations & behaviours, interests and spending habits – to guide and drive formulation & execution of effective strategies and initiatives across markets, product & services, marketing and visitor experience that increase arrivals and spend among our target segments. We are seeking a detail-oriented Consumer Marketing Research Specialist to establish research processes and conduct consumer studies that inform product and marketing strategies for STB both for HQ and across STB’s international markets. You will play a pivotal role in developing guidelines, ensuring methodological rigour, and embedding best practices for global research studies and ensuring insights can be translated into actionable recommendations. What you will be working on Develop and implement research processes, frameworks, and guidelines to ensure consistency and rigour across STB’s global markets. Design and manage end-to-end research projects, from scoping and brief development to execution and reporting. Partner with international STB teams and agencies to ensure studies address market-specific needs while aligning with overall objectives. Apply a range of quantitative and qualitative methodologies, such as survey design, conjoint analysis, A/B testing, segmentation, focus groups, in-depth interviews (IDIs), UX testing, ethnography, and social listening. Provide best practice guidance to colleagues and overseas offices on consumer research design, execution, and interpretation. Analyse and interpret data, ensuring robust practices such as survey weighting, quota sampling, data cleaning, and statistical testing. Document research methodologies, limitations, and maintain transparent audit trails. Translate insights into clear, actionable recommendations for marketing strategy, campaign development, and positioning. Manage agency RFPs, vendor performance, project timelines, and quality assurance processes. What we are looking for 2–7 years’ experience in consumer or marketing research. Strong track record in research project management and delivery. Ability to work confidently with international teams and diverse stakeholders. Excellent communication, presentation, and data storytelling skills in written and spoken English. Demonstrated commitment to research ethics, transparency, and methodological rigour. Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified. #J-18808-Ljbffr

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