Sr Analyst, Database Marketing

2 days ago


Singapore PayPal Full time

Overview Join to apply for the Sr Analyst, Database Marketing role at PayPal based in Singapore. Job Description Essential Responsibilities: Develop data frameworks and enrichment processes in collaboration with internal teams and vendors Convert data insights into actionable business strategies and execute campaigns Optimize campaign processes through automation and refinement Collaborate with stakeholders to address business questions on marketing attribution, customer churn, and user behaviors Identify data opportunities and perform descriptive and predictive analytics Analyze customer data to provide actionable insights for marketing strategies Develop alternative solutions to enhance marketing effectiveness Partner with cross-functional teams to ensure data alignment with business goals Minimum Qualifications Minimum of 5 years of relevant work experience and a Bachelors degree or equivalent experience. About PayPal PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. We provide proprietary



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