Sr Analyst, Database Marketing

5 hours ago


Singapore PayPal Full time

Overview
Join to apply for the
Sr Analyst, Database Marketing
role at
PayPal
based in Singapore.
Job Description
Essential Responsibilities:
Develop data frameworks and enrichment processes in collaboration with internal teams and vendors
Convert data insights into actionable business strategies and execute campaigns
Optimize campaign processes through automation and refinement
Collaborate with stakeholders to address business questions on marketing attribution, customer churn, and user behaviors
Identify data opportunities and perform descriptive and predictive analytics
Analyze customer data to provide actionable insights for marketing strategies
Develop alternative solutions to enhance marketing effectiveness
Partner with cross-functional teams to ensure data alignment with business goals
Minimum Qualifications
Minimum of 5 years of relevant work experience and a Bachelors degree or equivalent experience.
About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. We provide proprietary


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