Loyalty and Customer Group Associate Manager

2 days ago

Singapore Traveloka Full time

Overview
Loyalty and Customer Group Associate Manager — Traveloka
Join to apply for the
Loyalty and Customer Group Associate Manager
role at
Traveloka .
It's fun to work in a company where people truly BELIEVE in what they're doing
Responsibilities
Design and Own Rewards Strategy: Develop compelling reward/incentive programs (e.g., sign-up bonuses, referral schemes, booking discounts) that maximize new customer activation.
Drive Funnel Efficiency: Identify and improve key funnel metrics such as login/profile completion and session depth, tying these directly to conversion and revenue outcomes.
Incentive Visibility & Merchandising: Collaborate with product and design to maximize visibility of rewards across site/app surfaces (homepage, banners, modal prompts, etc.) to drive action.
Experimentation & A/B Testing: Partner with analytics to structure rigorous experiments around incentive positioning, value sizing, and behavioral nudges across the funnel.
Segmentation and Targeting: Leverage behavioral, demographic, and transactional data to personalize incentive strategies for different cohorts.
Cross-Channel Activation: Work with performance marketing, lifecycle marketing, and SEO teams to ensure consistent messaging and incentive visibility across acquisition channels.
Loyalty and Retention: Work with CRM and lifecycle team on nurture program for newly acquired customers to improve long-term retention rate.
Measurement & Reporting: Track impact of initiatives on acquisition KPIs (sign-ups, login rates, conversion, CAC) and translate insights into product and marketing recommendations.
Qualifications
Minimum 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors.
Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI.
Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders.
Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution.
Experience developing and executing successful retention strategies that drive measurable business results.
Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
Leadership experience, with a demonstrated ability to build and manage high-performing teams.
Employment details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management and Manufacturing
Industries: Software Development
References or related job suggestions appear following the description and are not part of the role itself.
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