Head of Sales

2 weeks ago

Singapore RX Global Full time

About the Role

We are seeking a dynamic and results-driven Head of Sales to lead the strategic sales direction across our portfolio of exhibitions and events. The ideal candidate will be responsible for driving revenue growth, leading a high-performing sales team, and cultivating long-term relationships with clients, sponsors, and partners. Candidates must have excellent commercial acumen, a hands-on approach to sales leadership and ideally with direct experience in the trade exhibitions industry.

Responsibilities
  • As a champion of sales initiatives: learn, understand, and champion the various sales initiatives including managing sales effectiveness and value-based selling.
  • Be a super user of CRM tools (e.g. Salesforce), forecasting and sales dashboard.
  • Ability to lead, plan resources and be part of the team.
  • Contribute during budget and strategic reviews.
  • Trade show portfolio ownership with sales revenue target; capable of selling and doing sales proposals, and willingness to do direct sales with the team (hands-on if needed).
  • Able to conduct internal sales training and handle client objections.
  • Show aptitude to collaborate with other functions and think strategically.
  • Develop and implement the overall sales strategy for all exhibitions and events.
  • Identify new revenue opportunities including exhibition space, sponsorships, and digital solutions.
  • Set, track, and achieve ambitious sales targets aligned with company goals.
  • Ensure consistent and accurate use of CRM tools for tracking pipelines, forecasting, and performance metrics.
  • Drive a culture of accountability and visibility in sales reporting and data hygiene.
  • Monitor key sales KPIs and use data insights to inform strategic decisions and coaching.
  • Lead, mentor, and manage the sales team to deliver against individual and team targets.
  • Conduct regular performance reviews and identify training or support needs.
  • Foster a high-performance culture focused on collaboration, ownership, and growth.
  • Cultivate strong relationships with key exhibitors, sponsors, and industry stakeholders.
  • Represent the business at events, client meetings, and industry forums.
  • Work closely with Project, Marketing and Operations to ensure cohesive event strategies and messaging.
  • Collaborate with Finance teams on revenue forecasting and budget alignment.
  • Stay abreast of industry developments, competitor offerings, and emerging client needs.
  • Recommend improvements to sales packages and commercial strategy based on client feedback and market shifts.
Requirements
  • Minimum 5 years’ experience in a sales leadership role within exhibitions, B2B media, or large-scale events.
  • Demonstrated success in leading teams to exceed revenue targets.
  • Strong familiarity with CRM and sales reporting systems (e.g., Salesforce).
  • Skilled in commercial deal-making, client engagement, and pipeline management.
  • Strong leadership, interpersonal, and communication skills.
  • Analytical and data-driven, with a bias for action.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Management and Sales
Industries
  • Events Services
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